Sports Technology (SportsTech) stories
World IP Day: Why IP is the backbone of sporting brands' success
Yesterday
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gaming
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blockchain
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physical security
World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
Areto founder Jacqueline Comer wins global AI safety award
Last week
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email security
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ai
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ai ethics & governance
Areto founder Jacqueline Comer wins inaugural global AI safety prize as the New Zealand moderation firm expands its fight against online harm.
Conflow wins Frost & Sullivan award for AI streetlights
Last week
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smart cities
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surveillance
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hyperscale
Conflow Power Group lands Frost & Sullivan's top global honour as its solar iLamp streetlights turn urban infrastructure into an AI revenue stream.
Fastly & LALIGA launch anti-piracy push on streams
Last week
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physical security
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ai
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ml
Fastly and LALIGA deepen AI-led crackdown on illegal live football streams as the Spanish league says piracy drains up to USD $800 million a year.
Small Cell Forum guide maps stadium connectivity models
This month
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uc
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network infrastructure
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cx
Small Cell Forum outlines stadium network options as venue owners weigh shared infrastructure, private systems and 5G Standalone for crowded events.
Hapana rebuilds fitness platform after USD $7.25 million
Last month
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saas
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data analytics
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digital transformation
Hapana unveils rebuilt fitness software platform after USD $7.25 million Microequities-led round, targeting multi-site operators with AI tools.
How Formula 1 turns data & cyber security into speed
Last month
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firewalls
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data protection
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data analytics
At Albert Park, F1 insiders reveal how sharper data use, tighter security and resilience planning combine to unlock race-winning performance.
Rise of AI Agents introduces new infosec risk: Okta
Last month
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data protection
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digital transformation
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mfa
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Hands-on review: iGarden Swim Jet X Series
Last month
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smart home
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wireless networks
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crowdfunding
Battery-powered iGarden Swim Jet X turns small backyard pools into customisable infinite lanes or raging rapids with app-controlled currents.
Coach Logic unveils SAM AI tool to analyse coaches
Last month
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e-learning
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digital entertainment
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rpa
Coach Logic launches SAM, an AI video tool that categorises coaching behaviours to scale structured feedback beyond in-person observation.
Octave tech to drive Racing Bulls' asset operations
Last month
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manufacturing
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digital transformation
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iot
Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.
Oracle extends AI-driven title deal with Red Bull Racing
Fri, 27th Feb 2026
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data analytics
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digital transformation
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hcm
Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.
Oracle Red Bull extends AI partnership ahead of 2026
Fri, 27th Feb 2026
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data analytics
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hpc
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ai
Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.
McLaren extends Dell tech deal to power F1 data push
Wed, 18th Feb 2026
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storage
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gaming
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network infrastructure
McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.
Runna revamps beginner plans with flexible guidance
Sat, 14th Feb 2026
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healthtech
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onboarding
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sportstech
Running app Runna revamps beginner plans with flexible schedules and tailored guidance to keep new and returning runners on track.
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Thu, 12th Feb 2026
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semiconductors
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data analytics
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digital transformation
LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.
TCL unveils Milan showcase for Milano Cortina 2026
Wed, 11th Feb 2026
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digital signage
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smart home
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digital entertainment
TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.
Okta to secure PGA of America identity & AI rollout
Fri, 6th Feb 2026
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data protection
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digital transformation
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mfa
Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.
Alibaba Cloud brings AI replay tech to Milano 2026
Fri, 6th Feb 2026
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rpa
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genai
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llms
Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.
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McLaren partners with Rubrik to secure racing data
Thu, 29th Jan 2026
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data protection
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dr
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ransomware
McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.