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The Trade Desk stories

The Trade Desk makes ANZ & APAC leadership changes
Generative AI

The Trade Desk makes ANZ & APAC leadership changes

The reshuffle puts senior leaders in place as the adtech group pushes deeper into AI tools and seeks faster growth across ANZ and APAC.

By Mara Sugue • 4 min read • Today
G2 launches buyer intent tools & agent testing beta
AI Agents

G2 launches buyer intent tools & agent testing beta

The rollout gives software vendors earlier access to buyer signals and third-party proof as AI-driven research reshapes enterprise purchasing.

By Sofiah Nichole Salivio • 4 min read • Last month
Model ML appoints Alex Kayyal as Chief Financial Officer
Artificial Intelligence

Model ML appoints Alex Kayyal as Chief Financial Officer

The hire adds finance expertise as the software group scales rapidly, with annual recurring revenue doubling in the second quarter of 2026.

By Karen Joy Bacudo • 4 min read • Last month
100% Digital launches Bidbrain.ai for agency workflows
Software-as-a-Service

100% Digital launches Bidbrain.ai for agency workflows

Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.

By Sofiah Nichole Salivio • 4 min read • Thu, 24th Sep 2026
LoopMe brand lift joins Trade Desk measurement marketplace
Marketing Technologies

LoopMe brand lift joins Trade Desk measurement marketplace

Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.

By Sofiah Nichole Salivio • 3 min read • Tue, 8th Sep 2026
Trade Desk launches Kokai Zuma with agentic AI tools
Marketing Technologies

Trade Desk launches Kokai Zuma with agentic AI tools

Advertisers get new automation and clearer reporting as the ad platform pushes AI deeper into campaign planning and performance tracking.

By Mark Tarre • 4 min read • Fri, 28th Aug 2026
Nexxen standardises Smart TV home screen ad buying
Digital Media

Nexxen standardises Smart TV home screen ad buying

Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.

By Mark Tarre • 3 min read • Wed, 26th Aug 2026
Quantcast names Tom Weaving Managing Director for SEA
Digital Transformation

Quantcast names Tom Weaving Managing Director for SEA

The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.

By Sofiah Nichole Salivio • 4 min read • Wed, 29th Jul 2026
GumGum launches Mindset Agent with The Trade Desk support
Marketing Technologies

GumGum launches Mindset Agent with The Trade Desk support

Advertisers can now build custom audience segments from campaign briefs, as GumGum shifts targeting in The Trade Desk towards automated activation.

By Sean Mitchell • 4 min read • Thu, 16th Jul 2026
IAS launches episode-level podcast controls on Spotify
Spotify

IAS launches episode-level podcast controls on Spotify

Advertisers can now screen Spotify podcast episodes before bidding, giving brands tighter control over where audio ads appear.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
Give to Gain: Why investing in others is the best career decision you'll make
Marketing Technologies

Give to Gain: Why investing in others is the best career decision you'll make

Investing in others is the smartest career move you can make, turning mentoring and community into real power, progress and shared success.

By Axelle Thory • 3 min read • Fri, 6th Mar 2026
TripleLift expands Pause Ads to more streaming platforms
Marketing Technologies

TripleLift expands Pause Ads to more streaming platforms

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025
Snowflake, Acxiom launch AI platform for marketing data
Marketing Technologies

Snowflake, Acxiom launch AI platform for marketing data

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

By Jed Nykolle Harme • 3 min read • Mon, 16th Jun 2025

Stories from Other Regions

The Trade Desk stories

Premium media lifts brand trust, The Trade Desk finds
Social Media

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Mon, 11th May 2026
The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026
Sagacity's postcode data now digital with Eyeota for UK brands
Marketing Technologies

Sagacity's postcode data now digital with Eyeota for UK brands

Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.

By Jed Nykolle Harme • 3 min read • Tue, 7th Oct 2025
LG Ad Solutions launches in Australia with Sydney office lead
Marketing Technologies

LG Ad Solutions launches in Australia with Sydney office lead

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

By Jed Nykolle Harme • 4 min read • Wed, 16th Jul 2025
MiQ launches Sigma, an AI ad platform built in Bengaluru
Hyperscale

MiQ launches Sigma, an AI ad platform built in Bengaluru

MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.

By Kaleah Salmon • 4 min read • Tue, 1st Jul 2025