IT Brief New Zealand - Technology news for CIOs & IT decision-makers
New Zealand

TikTok Stories - Page 6

Kiwi Stories

TikTok stories

Global Stories

TikTok stories

Viral festival moment boosts demand for Huski flutes
eCommerce

Viral festival moment boosts demand for Huski flutes

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By Sean Mitchell • 4 min read • Mon, 8th Dec 2025
How AI, social commerce & experience will reshape retail in 2026
Customer Experience

How AI, social commerce & experience will reshape retail in 2026

By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.

By Shannon Williams • 5 min read • Fri, 5th Dec 2025
Revolutionising creator - Audience monetisation through multilingual messaging
Data Analytics

Revolutionising creator - Audience monetisation through multilingual messaging

Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.

By David Hayes • 5 min read • Tue, 25th Nov 2025
Beyond the booking: How travel brands will win customers in 2026
Customer Experience

Beyond the booking: How travel brands will win customers in 2026

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

By Adam Furness • 4 min read • Fri, 21st Nov 2025
Study reveals ATS rarely auto-rejects CVs, debunks 75% myth
Human Capital Management

Study reveals ATS rarely auto-rejects CVs, debunks 75% myth

A new study finds ATS rarely auto-reject CVs; most recruiters manually review applications despite the 75% auto-reject myth circulating online.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025

Stories from Other Regions

TikTok stories

Gen Z 'Returniture' trend piles pressure on UK retailers
Digital Transformation

Gen Z 'Returniture' trend piles pressure on UK retailers

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
UK shoppers want AI for deliveries but demand transparency & choice
Customer Experience

UK shoppers want AI for deliveries but demand transparency & choice

UK shoppers want AI for real-time delivery tracking and returns but demand transparency and human support for trust and control over choices.

By Sean Mitchell • 3 min read • Sat, 6th Dec 2025
Social shopping sees record Black Friday surge as UK eCommerce grows
Social Media

Social shopping sees record Black Friday surge as UK eCommerce grows

UK eCommerce sales surged 27% during Black Friday as social media platforms like TikTok fueled a 152% global rise in social shopping transactions.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
UK shoppers want AI for delivery but not to replace people
Customer Experience

UK shoppers want AI for delivery but not to replace people

UK shoppers favour AI for delivery tracking and returns but insist it should support, not replace, human customer service roles in retail.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
Australian retailers face holiday surge in cyber scams & threats
Ransomware

Australian retailers face holiday surge in cyber scams & threats

Australian retailers brace for a spike in cyber scams and sophisticated attacks exploiting the busy holiday shopping season, warns cybersecurity experts.

By Kaleah Salmon • 4 min read • Fri, 28th Nov 2025
Young Australians at greatest risk as holiday cyber scams surge
Advanced Persistent Threat Protection

Young Australians at greatest risk as holiday cyber scams surge

Young Australians are most at risk as holiday online shopping scams surge, with Gen Z and Millennials more likely to engage in risky cyber behaviours this season.

By Melania Watson • 3 min read • Tue, 25th Nov 2025
P. Louise hits GBP £2 million in TikTok sales in just 14 hours
Marketing Technologies

P. Louise hits GBP £2 million in TikTok sales in just 14 hours

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Why Physical Branding Must Match Your Digital Ambition
Customer Experience

Why Physical Branding Must Match Your Digital Ambition

As small businesses surge in Australia, aligning physical branding with digital presence is now essential for customer trust, loyalty and growth.

By Linda McDonald • 4 min read • Fri, 21st Nov 2025
Max Klymenko wins top RØDE award as creator of the year
Gaming

Max Klymenko wins top RØDE award as creator of the year

Max Klymenko, a UK creator, won the RØDE Creator of the Year Award and USD $25,000 for his popular Career Ladder series educating Gen Z audiences.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
Young landlords turn to TikTok for advice amid regulatory risks
Power / Energy

Young landlords turn to TikTok for advice amid regulatory risks

Millennials and Gen Z now make up 60% of new landlords in England and Wales, turning to TikTok for advice despite risks of unregulated guidance.

By Melania Watson • 3 min read • Thu, 20th Nov 2025
Smaller brands drive FMCG innovation as new launches drop 20%
Clean technologies

Smaller brands drive FMCG innovation as new launches drop 20%

Innovation in European FMCG markets has dropped 20%, yet smaller brands boost sales with new products that align with consumer lifestyles and values.

By Shannon Williams • 3 min read • Wed, 19th Nov 2025