Stories by David Yockelson
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Tips for tech providers - benefits and value statements aren't the same thing
Mon, 20th Feb 2017
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analyst report
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automotive
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partners
Competing in today's tech market means understanding the value your product delivers to customers, not just its features.
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Cloud marketplaces: The death knell for resellers?
Wed, 25th Jan 2017
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microsoft
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cloud services
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resellers
There will be less need for middlemen, resellers in particular. Cloud platforms and marketplaces eliminate geographical issues...
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What is the future of sales without sellers?
Thu, 1st Dec 2016
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hyperscale
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public cloud
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cloud services
There is one startling development that is in its very early stages but is poised to make a huge impact across the industry.
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How big acquisitions represent buying into disruption
Mon, 25th Jul 2016
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mobility
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disruption
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analyst report
The Softbank acquisition of ARM Holdings and the Unilever acquisition of Dollar Shave Club signify prospective acquirers buying into disruption.
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Early lessons from Pokemon Go
Thu, 14th Jul 2016
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gaming
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digital entertainment
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ar, vr & metaverse
Pokemon Go has brought augmented reality to the masses, revealing the potential for brands to take advantage of the craze.
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Expert advice: Vision vs Strategy
Mon, 20th Jun 2016
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partner programmes
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marketing strategy
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partners
Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.
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Channel highlights from Gartner's technology and innovation conference
Fri, 10th Jun 2016
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analyst report
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partners
Channels and ecosystems are crucial as providers navigate the digital transformation at Gartner's conference; VCs and PE firms remain undeterred by market woes.
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Channeling success: Helping you and your partners derive the most from your partnership
Tue, 7th Jun 2016
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iot
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partner programmes
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channel development
In spring's bloom, IBM, Cisco, and Bell Canada cultivate partnership prowess, sharing keys to a thriving channel ecosystem.
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Data discussions daunt digital disruption
Thu, 12th May 2016
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encryption
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iot
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healthtech
Over the last few weeks, there have been several items in the news that mark an increasing trend about data ownership and usage.