IT Brief New Zealand - Technology news for CIOs & IT decision-makers

Stories by Tim Charlesworth

Global Stories

Written by Tim Charlesworth

The promise and reality of the Customer Data Platform

The promise and reality of the Customer Data Platform

The value of Customer Data Platforms (CDPs) in optimising customer experiences and driving revenue is explored in a new report.

By Tim Charlesworth • 3 min read • Wed, 7th Sep 2022

The proof is in the pudding: How to navigate to CX excellence

Customer Relationship Management

The proof is in the pudding: How to navigate to CX excellence

Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.

By Tim Charlesworth • 4 min read • Mon, 22nd Aug 2022

Stories from Other Regions

Written by Tim Charlesworth

Embracing complexity in digital retail through advanced data intelligence

Customer Experience

Embracing complexity in digital retail through advanced data intelligence

Consumer data is becoming more complex, making it crucial to extract the right insights. The art and science of engaging customers is crucial.

By Tim Charlesworth • 4 min read • Thu, 15th Dec 2022