Stories by Tim Charlesworth
Embracing complexity in digital retail through advanced data intelligence
Thu, 15th Dec 2022
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cx
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martech
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ai models
Consumer data is becoming more complex, making it crucial to extract the right insights. The art and science of engaging customers is crucial.
The promise and reality of the Customer Data Platform
Wed, 7th Sep 2022
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data analytics
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cx
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martech
The value of Customer Data Platforms (CDPs) in optimising customer experiences and driving revenue is explored in a new report.
The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cx
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martech
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.