8x8 CPaaS can now deliver no-code functionality that can enable enterprises to further create better customer experiences, the company says.

The company's new 8x8 Connect Automation Builder technology acts as a no-code multiple-channel communications management solution, allowing for a wide array of user roles in organisations.

The company says the new solution is a better way for organisations to implement effective communications solutions regardless of coding expertise and allows them to create workflows that enhance productivity, flexibility, and efficiency.

8x8 head of product Marc Magnin says that the key to success is automation, and the new solution allows for a wide range of ways to decrease manual workload.

"The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that's exactly what we've done with 8x8 Connect Automation Builder," he says.

"Automation Builder allows users to now leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8x8 Connect. Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure."

The 8x8 Connect Automation Builder can help organisations leverage digital channels to deliver better customer experiences, with features including:

• The eliminated need for engineering or developer resources due to automation.
• Customised iterations for users to tweak and implement.
• Drag and drop modules to create complex workflows or choose from pre-built templates.
• Building of communication workflows across channels including SMS, chat apps, and voice.
• Optimised processes for leads and managers within marketing operations, customer support, and operations.

8x8 Connect is a core component of the 8x8 CPaaS portfolio of communication APIs, including SMS, voice, chat apps, video, and performance monitoring.

The 8x8 portfolio of communication APIs is also part of the 8x8 XCaaS (eXperience Communications as a Service), an integrated cloud contact center and single-vendor solution

"Organisations looking to incorporate programmable communications and CPaaS capabilities into applications and workflows require solutions that go beyond APIs that cater to developers, says Frost and Sullivan senior industry analyst Michael Brandenburg.

"Line-of-business leaders are often in the best position to enhance workflows and processes, but only if they are given the right tools and technology. 8x8 with Automation Builder is lowering the barrier to entry for enterprises to unlock the power of programmable communications with its suite of low-code/no-code solutions."

8x8 currently operates globally, working to eliminate the silos between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS).