Adobe appoints Keith Eadie as APAC General Manager

Adobe has announced the appointment of Keith Eadie as the new General Manager for the Asia Pacific (APAC) region. In his new role, Eadie will be responsible for leading Adobe's business operations across the APAC region, reporting directly to Stephen Frieder, Chief Revenue Officer for Adobe Enterprise.

“Keith Eadie is a transformational business leader with a track record of driving success across teams and value to our customers. Under Keith's leadership, I'm excited to see the APAC region continue to build on its strong growth trajectory,” stated Frieder.

Eadie joined Adobe nearly seven years ago following Adobe's acquisition of TubeMogul, where he served as the Chief Marketing and Strategy Officer. Throughout his tenure at Adobe, Eadie has helmed multiple divisions, including Adobe Advertising, Adobe Analytics, and Adobe Sign. In 2022, he relocated to Singapore to lead International Product Marketing for Adobe's Digital Experience business. Most recently, he oversaw Digital Experience Strategy and Go-to-Market (GTM) initiatives for the APAC region and Japan.

Expressing his enthusiasm for the new role, Eadie remarked, "As the digital economy continues to expand, and in the era of generative AI, business leaders across APAC are looking to deliver next-generation experiences for their customers. I'm excited for the opportunity to lead an exceptional team and to work with our customers and partners to empower them to drive experience-led growth."

Adobe's technological offerings aim to enhance creativity, boost document productivity, and support digital businesses. The company's products expand the Customer Experience Management (CXM) solutions that enterprises use to integrate data, content, and customer journeys, thereby delighting customers and fostering long-term loyalty. In light of recent developments in generative AI, Adobe has also provided a roadmap to help brands leverage AI to deliver personalized experiences at scale.