Chronos Agency has announced a new partnership with HubSpot, as part of its commitment to supporting sustainable growth for businesses in Australia and New Zealand.
This partnership marks a significant expansion of Chronos' services beyond the ecommerce sector into new industries, including business-to-business (B2B) organisations.
Chronos has joined HubSpot's Solutions Partner Program. HubSpot, a customer platform, collaborates with partner experts to assist businesses through inbound software, services, and support. This program features a global community of experts offering a range of services, including marketing, sales, customer service, web design, CRM, and IT services, with a focus on putting customers first.
Since becoming a client of HubSpot themselves, Chronos Agency has integrated inbound strategies to enhance its customer engagement processes. Over the past year, this has led to a 50 per cent increase in new deals within the ANZ region during the first half of 2024, as compared to the same period in 2023.
As the partnership with HubSpot progresses, Chronos anticipates further growth in its presence and customer base within the ANZ region, aimed at implementing sustainable growth strategies for businesses.
Nina Jung, Chief Revenue Officer at Chronos Agency, remarked, "Quickly following the expansion of our presence in Australia, we are excited to be partnering with market leader, HubSpot, through their partner program to expand our service offerings to wider industries across the ANZ region."
She further explained, "With our global expertise in lifecycle marketing, we are well-positioned to extend our skills and best practices to a wider range of industries that leverage marketing automation to engage customers."
"Clients and partners have increasingly sought our support for marketing initiatives on the HubSpot platform. This partnership, and our expansion beyond the ecommerce sector, addresses growing market demand. In today's challenging economic climate, we remain committed to educating and supporting businesses in achieving sustainable growth through lifecycle and retention marketing, and we're excited that this partnership will help us fulfill that mission."
Chronos Agency has conducted research revealing that personalised and multi-touch approaches are essential for building a robust marketing ecosystem.
Effective strategies should include a mix of email marketing, SMS, and push notifications. Chronos counters the widespread belief that email marketing is outdated, suggesting instead that a comprehensive approach to lifecycle marketing, which includes strategic audience segmentation, purposeful timing and frequency, and value-driven content, is crucial.
Chronos Agency's credentials in the APAC region are reinforced by its status as one of six Klaviyo Elite Master Partners and as a Pro Partner of Intuit Mailchimp.
