itb-nz logo
Story image

Cohesity names new sales director for Australia New Zealand

Velo Petrov has been named as the new regional sales director for Cohesity's Australia and New Zealand business. 

The appointment comes as the data management firm looks to accelerate momentum in the across Australia and New Zealand, including within the Australian Federal Government market. 

Based out of Canberra, Petrov will be responsible for further developing and maturing the Cohesity's market penetration among Australian federal government agencies, working in tandem with the firm's robust partner ecosystem. At the same time, he is tasked with bolstering the Cohesity's momentum among private and public sector enterprises in New Zealand.

"We are delighted that Velo has agreed to join Cohesity at this time. Many public sector agencies and enterprises in the region are eager to deploy software-defined solutions that simplify backup, make data much easier to manage, and empower organisations to derive value from data," says Steve Coad, Australia New Zealand managing director, Cohesity.

"Velo brings years of technology and public sector experience to the table and will play a key role, working with partners, in helping agencies and organisations embrace modern data management capabilities that are designed for hybrid cloud deployments," he explains.

 A seasoned sales executive in the enterprise software industry, Petrov joins Cohesity with more than 10 years experience of working in the enterprise IT sector across business development, client management, consulting, and sales enablement programs.

Most recently, he worked at Exabeam as the company's southern regional sales director for Australia and New Zealand. During this time he successfully acquired new customers and supported successful deployments in key public and private sector vertical markets.

He previously worked as enterprise sales manager, public sector at AppDynamics and held several executive-level account director roles at Blue Coat Systems and subsequently at Symantec. He also worked for several years in account manager roles at both Fujitsu and Dimension Data.

Petrov adds, "I am looking forward to accelerating the data management transformation of government departments as well as private enterprises and it's exciting to be joining Cohesity, a fast-growing company that still has such a huge, untapped market opportunity ahead. 

"IT executives today have the opportunity to meet their overall business productivity requirements by taking advantage of Cohesity's web-scale platform, spanning the data centre, cloud, and the edge and empowering their teams to run apps on that platform while making it easier to back up and extract insights from data," he says. 

"I look forward to building momentum and working with organisations to deliver upon their individual data requirements."

Story image
Mobile devices biggest enterprise security threat - report
Businesses have left themselves vulnerable and open to cyber criminals in the rush to ensure their workforce could operate remotely during the Covid-19 pandemic.More
Story image
New forecasting and planning tool for SMBs launched in ANZ
giniPredict was launched in ANZ given the countries' ‘high levels of uptake for cloud solutions, the relatively advanced adoption of technology in general and maturity of the digital market’.More
Story image
Why a more secure organisation is a collective responsibility
With vast volumes of data moving to the cloud, many IT professionals are frequently challenged to protect their enterprise environment, and there is a greater focus being placed on advancing cybersecurity strategies.More
Story image
ServiceNow and Qualtrics partner to deliver next-gen customer experiences
"Our partnership with ServiceNow is the best of both worlds for our customers, who’ll be able to use data and insights to drive real-time action and deliver incredible experiences for the new way of work.”More
Story image
The ultimate remote working hardware and software kit
The Poly Studio P5 kit includes a quality webcam and a stereo headset, as well as cloud management software, Poly Lens, which provides robust tools to manage and track devices from anywhere.More
Story image
Considering Microsoft Teams for calling? What you need to know
Software-based systems such as Microsoft Teams are a popular choice for businesses needing to replace their business telephony. More