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Data integrity top ambition for CFOs

By Shannon Williams
Fri 23 Oct 2015
FYI, this story is more than a year old

Data integrity is top of mind for CFOs, who desire a single source of truth to drive accurate insights and actionable business transformation, according to the CFO Indicator Q3 2015 report from Adaptive Insights.

The report takes a look at chief financial officers’ perspectives on their evolving roles as they lead business transformation across their organisations in an increasingly data-driven world.

According to the report, CFOs predict the amount of data they manage will greatly increase by 2020. However, they face significant data challenges with respect to the accuracy and timeliness of data. The majority of CFOs reported that keeping data siloed (69%) and having inaccurate data for forecasting and planning (40%) were among the top financial mistakes most companies make.

To combat the data divide across departments, CFOs are prioritising more holistic and collaborative planning and analysis, partnering with key C-suite executives to deliver aggregate views of critical business information and working most closely with the COO (66%), head of HR (34%), and CIO (30%).

“Faced with a challenging macroeconomic environment and the need to provide a more holistic view of the business, CFOs are increasingly becoming the ‘knowledge executive’ in the organisation,” explains Tom Bogan, CEO, Adaptive Insights.

“As both the volume and sources of data increase, CFOs are working across departments, driving toward a single source of truth that gives them a more consistent, comprehensive view of the organisation in real time,” he says. “This view will ultimately provide more accurate business insights and inform more effective business strategy.”

Strategic CFOs Break Down Silos to Harness the Power of Data

Although they desire a single source of truth, CFOs recognise the challenges ahead, the report says.  “On the path to a single source of truth, CFOs are incorporating exploding amounts of data aggregated from myriad sources and departments and implementing new tools like predictive analytics,” says Bogan.

● CFOs Predict a Data Deluge: One-third of CFOs predict the amount of data they manage will increase over 50% within the next five years; 3% expect an increase of over 1,000%. Forty-one percent of finance teams already manage data from three to five source systems, and 22% pull from as many as five to 10 systems.

● A Holistic View: Sales Data Key for CFOs: A majority (58%) indicated sales data was the top non-financial data they needed to access, while nearly one-third ranked sales execution as the largest contributing factor to missing topline forecasts.

● Time for an Upgrade: Surprisingly, 47% manually aggregate their data from disparate systems to try to create a single source of truth. Considering the anticipated growth in data, this is a paradigm that likely cannot be sustained.

● Data Integrity, Accuracy, and Course Correction: CFOs cited “accuracy and integrity of the data itself” as the most or second most important characteristic needed for actionable reports and insights (65%), followed by “timeliness or shelf life of data” (42%).

● Quest for Truth: The majority (62%) have not yet achieved a single source of truth, though it is a key goal, with 45% actively working toward it to eliminate source system overload and manual labor. According to 37%, legacy technology is the biggest obstacle, followed by cost, overload of data sources, and lack of collaboration (27% each).

● Predictive Analytics: The Future is Cloudy: Most CFOs think predictive analytics are valuable for forecasting (58%), but 42% aren’t yet sold. Predictive analytics can be an incredible asset to forecasting and planning; however, it is virtually impossible to use predictive analytics until companies have a holistic and singular view of their organisation through a single source of truth.

CFO 2016 Plans and Priorities

As CFOs take an increasing role as business strategists, they are looking beyond internal operations into macroeconomic trends and external threats.

● Threat Watch: Economic uncertainty (71%) and competition (81%) are top external concerns for CFOs posing financial risks to their companies, widely outpacing concerns over the U.S. elections outcome (28%).

● Forecasting the Road to 2016: In their 2016 planning, CFOs are considering a potential rise in interest rates (48%), M&A activity (38%), cybersecurity (32%), and political volatility (29%) as the top factors to impact their business. Most believe the U.S. elections will have only moderate (46%), very little (36%), or no (7%) impact on the global economy.

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