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HPE to offer entire portfolio as-a-Service by 2022

By Kai Ping Lew
Wed 19 Jun 2019
FYI, this story is more than a year old

Hewlett Packard Enterprise (HPE) today announced plans to transition HPE into an as-a-Service company over time.

This includes a commitment to provide its customers choice by offering its entire portfolio, through a range of subscription-based, pay-per-use and as-a-Service offerings, by 2022.

HPE will also continue to provide its hardware and software in a capital expenditure and license-based model, ultimately giving customers choice in consuming HPE products and services in a traditional or as-a-Service offering.

HPE will continue to scale HPE GreenLake to reach new market segments, new use cases, and leverage its world-class partner ecosystem to accelerate growth.

This includes new HPE GreenLake offerings for the mid-market, new services for the edge, and partnerships with CyrusOne, Equinix, and Google Cloud.

In addition, HPE aims to continue to invest in the company’s suite of software delivered via a subscription model, including HPE Aruba Central, HPE BlueData, HPE Cloud Volumes, HPE InfoSight, and HPE OneView.

Companies today have an opportunity to embrace digital transformation in order to create new and compelling customer experiences, differentiate their business, and grow revenue.

In order to do so, organisations demand a consistent cloud experience for managing all their apps and workloads, the ability to innovate at high velocity, and the freedom to choose the combination of technologies that best meet their needs.

Unfortunately, the current paradigm for enterprise technology underserves the market – customers are forced to accept an inconsistent experience between the data center and the cloud; inflexible, expensive, and proprietary stacks that prohibit choice; and limited in-house IT skills, budgets, and options for financing.

HPE GreenLake aims to reset the digital opportunity for customers by providing a robust as-a-Service portfolio that provides flexibility and speed to market.

HPE GreenLake gives customers a choice of subscription-based, pay-per-use, and managed IT-as-a-Service offerings that provide customers with a consistent cloud experience for managing all their workloads.

The HPE GreenLake portfolio spans a wide range of purpose-built solutions, from HPE and HPE’s partners, giving customers a choice in building the right digital foundation.

In addition, HPE GreenLake’s metering and governance capabilities allow businesses to monitor and adjust usage to ensure initiatives stay within budget and compliance.

Today, HPE GreenLake has a 99% renewal rate, and NPS scores of 86%, putting HPE GreenLake in the top 1% for scores in IT service delivery, across the market.

According to a HPE-commissioned Forrester report on the total economic impact of HPE GreenLake, customers benefit from a 30% capex savings due to the eliminated need for overprovisioning, and a 90% reduction in support and professional services costs, and 65% reduction in time to deploy IT projects.

HPE GreenLake is now the fastest-growing business in HPE, with over $2.8 billion in total contract value, and over 600 customers.

HPE is also deploying its channel partner ecosystem to expand the reach of HPE GreenLake.

Today, over 400 partners sell the as-a-Service portfolio, and the HPE GreenLake channel business has grown over 275% year over year.

“We are at an inflection point in the market,” says HPE president and CEO Antonio Neri.

“Everyone recognises that customers want technology delivered as-a-Service, but they also want it on their terms.

“HPE’s approach to as-a-Service, which empowers customers with choice, flexibility, and control, is driving HPE GreenLake’s success.”

Adding targeted offerings, partnerships, and tools for the channel

Many medium-sized businesses do not have their own data center facility or lack IT staff to set up and manage infrastructure, applications, and workloads.

Today, HPE is introducing several new offerings specifically designed to help mid-market companies overcome these barriers and accelerate their path to digital transformation.

These include new right-sized offerings and services for the mid-market, new partnerships with co-location providers Equinix and CyrusOne, and new tools and investments to further simplify and speed the selling process for HPE channel partners.

HPE now offers five new HPE GreenLake offerings that provide mid-market customers with pre-configured as-a-Service workloads – for compute, database, private cloud, storage, and virtualisation.

These workload optimised solutions eliminate time spent on designing configurations, building solutions and testing technology.

For customers that wish to leverage a co-location facility for their HPE GreenLake applications, HPE has signed strategic partnerships with CyrusOne and Equinix.

Customers can take advantage of their data centers to quickly turn on HPE GreenLake services.

HPE first made HPE GreenLake available via the channel over a year ago, and today this business is driving significant customer demand worldwide, with the company signing up 50 new channel partners to sell the service every month.

HPE is now making it easier and faster for partners to order and onboard HPE GreenLake for their customers with two new tools:

HPE GreenLake Quick Quote: User-guided, automated quoting tool that starts with the customers’ workload needs and delivers fast quoting and transparent pricing. Partners can easily adjust the workloads for cost or performance needs with the click of a button. HPE GreenLake Quick Quote cuts HPE GreenLake time to generate a proposal to just a few minutes.

HPE GreenLake Chatbot: An Artificial Intelligence-driven, automated chatbot that quickly answers partners’ HPE GreenLake inquiries. The chatbot eliminates time spent searching for resources, delivers faster answers and routes partners to HPE GreenLake sales support if it cannot answer a question right away.

Announcing HPE GreenLake for Aruba 

HPE is now extending the HPE GreenLake portfolio to the edge, by today announcing a new Network as-a-Service (NaaS) offering from Aruba, a Hewlett Packard Enterprise company.

The new offering incorporates the breadth of Aruba networking offerings that includes enterprise Wi-Fi, edge switching, security, end-user analytics, end-user experience validation and other tools.

HPE GreenLake for Aruba provides customers with new procurement and consumption options that deliver more flexibility and choice in how they obtain and support their network infrastructure.

HPE Greenlake for Aruba is available directly from Aruba and its network of channel partners.

HPE and Google Cloud partner to simplify hybrid cloud

As announced on April 9, 2019, HPE and Google signed a global partnership to deliver hybrid cloud solutions that accelerate innovation and expand choice and agility for customers.

This is part of a collaboration between HPE and Google Cloud to provide customers with a consistent experience across public cloud and on-premises environments.

HPE will offer validated on-premises infrastructure-as-a-service through HPE GreenLake, HPE’s fully managed pay-per-use consumption offering. Customers can run applications as-a-Service in a Google Kubernetes Engine (GKE) environment on-premises and benefit from the same container-based design across their hybrid infrastructure.


The HPE GreenLake offerings for the mid-market, HPE GreenLake offerings through co-location partners CyrusOne and Equinix, and HPE GreenLake for Aruba are available now.

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