IT Brief New Zealand logo
Technology news for New Zealand's largest enterprises
Story image

Interview: Vodafone on animal welfare & how IoT can reduce NZ’s digital divide

By Julia Gabel
Thu 27 Jul 2017
FYI, this story is more than a year old

The Internet of Things (IoT) and what it can do for New Zealanders in the future has been a hot topic since the release of the NZ IoT alliance report earlier this month. The report predicted that the potential net benefit of IoT over 10 years could be $2.2 billion. 

Scott Pollard, manager for IoT, Vodafone New Zealand, discusses what the rise of interconnected devices will mean for Kiwi farmers, how Vodafone is supporting IoT start-ups, and the nation's current digital divide. 

What is Vodafone doing to support IoT start-ups in New Zealand?

We have Xone, our business accelerator program in Christchurch, which is partly funded by Callaghan. We are finding that a lot of the start-ups are IoT-based and one of the challenges that we help them with is the funding.

One of the challenges small firms face is that they don’t have the brand and the reputation to get their innovation to the marketplace. In terms of the potential for developing products for niche markets, the challenge for Vodafone is that we can’t build product and innovate as quickly as IoT start-ups can.

So, we introduce our Xone customers to corporate and mid-sized businesses that are trying to innovate themselves and it’s that connection with our association which lets them grow and in turn, we become a reselling channel for those businesses.

Following the release of the NZ IoT Alliance report which estimates that the potential value of IoT to New Zealand could be $2.2 billion, which is going to continue to propel New Zealand forward as a digital nation, and considering the current socio-economic and digital divide in the country, for example in the Far North, how can we ensure these regions are not left behind and the divide is not widened even more?

If we are smart about it, we can lessen the divide. If we do the right things by the Internet of Things costs and the barriers to entry can be quite low.

From a New Zealand perspective, we’re trying to create a niche within the global market, but from within New Zealand, everybody has a role to play in carving out a niche and proving that they’re different; that they are more sustainable; or that they are organic.

They can personalise what they are producing, so much so that with social media, small businesses can interact with their client base and people following them on Facebook. They don’t have to have a huge advertising budget anymore.

IoT can enable these things to happen, but we need to make people aware of the options, and to provide solutions not only to the big multinational firms but to the small growers and the niche players in those communities as well.

If we do the right thing with IoT, we can lessen the divide.

Which industry in New Zealand do you think will be most impacted by the rise of IoT in the future?

Transport and logistics will be one of the biggest, but that’s quite evolved. Agri-business, dairy, and even beef and sheep, which took up about a quarter of the entire predicted growth by the report.

If you look at New Zealand’s place in the world, and how we could make a difference, and the importance of each of those sectors – and the properties of low-power, wide-area networks – Agri-business is a space that could evolve really quickly for New Zealand.

We have to do a really good job so we can say food grown in New Zealand with good animal welfare is a better option than farms in the U.S., or from elsewhere in the world.

The middle class in China and India is growing and they have a demand for meat and processed goods.

We know that the market potential is there globally, and with so many other substitutes and variants now, how does the New Zealand farmer differentiate their product for the rest of the world and generate demand for their product from those rising middle class.

I was at a Federated Farmers conference recently and they had a food technologist speak before us. She showed a photo of supermarket aisle of milk. The point she made was that of the five shelves of milk products, milk from cows took up half of the top shelf. There was almond milk, soy milk, and all these sorts of milk substitutes.

The problem from marketing perspective could be that we are getting outshouted because people are thinking, oh cows milk is probably not as environmentally sustainable as milk substitutes, or maybe your animal welfare is not that great.

We need to prove that this is the best use of beef or lamb; that this is a sustainable farming practice. We have free-range, healthy animals that grow in New Zealand and that is the reason to choose meat and dairy from our country.

We need to be smarter for the New Zealand farmer so what they do gets a greater return.

Related stories
Top stories
Story image
Employment
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Migration
Let’s clear the cloud visibility haze with app awareness
Increasingly, organisations are heading for the cloud, initiating new born-in-the-cloud architectures and migrating existing applications via ‘lift and shift’ or refactoring.
Story image
Remote Working
Successful digital transformation in the hybrid work era is about embracing shifting goalposts
As organisations embraced remote working, many discovered they lacked the infrastructure needed to support history’s first global load test of remote work capabilities.
Story image
Vectra AI
Understanding the weight on security leader’s shoulders, and how to shift it
Millions of dollars of government funding and internal budgets are being funnelled into cybersecurity to build resilience against sophisticated threats, indicating how serious this issue has become.
Story image
SaaS
Maintaining secure systems with expectations of flexible work
Most office workers feel they've proved they can work successfully from home, and as much as employers try, things aren't going back to the way they were anytime soon.
Story image
Collaboration
Meadows exits Ingram Micro New Zealand on a good note
We look at the resignation of Danny Meadows from Ingram Micro's New Zealand Unified Communications & Collaboration business unit.
Story image
Amazon Web Services / AWS
RedShield leverages AWS to scale cybersecurity services
"Working with AWS gives RedShield the ability to mitigate significant application layer DDoS attacks, helping leaders adopt best practices and security architectures."
Story image
Supply chain
Jetstack promotes better security with supply chain toolkit
The web-based resource is designed to help organisations evaluate and plan the crucial steps they need to establish effective software supply chain security.
Story image
Artificial Intelligence
AI-based email security platform Abnormal Security valued at $4B
"A new breed of cybersecurity solutions that leverage AI is required to change the game and stop the rising threat of sophisticated and targeted email attacks."
Story image
Customer experience
Gartner recognises Okta for abilities in Access Management
Okta has announced it has been recognised as a Customers' Choice for the fourth time in a row in the Gartner Peer Insights "Voice of the Customer" report.
Story image
Apple
Apple previews new features for users with disabilities
Apple says new software features that offer users with disabilities new tools for navigation, health and communication, are set to come out later this year.
Story image
Excel
Could your Excel practices be harming your business?
While Excel has been the de-facto standard for budgeting, planning, and forecasting, is it alone, enough to support organisations in the global marketplace that’s facing rapid changes due to digital transformation?
Story image
Microsoft
PwC NZ unveils new Cloud Security Operations Center
PwC New Zealand has unveiled its new Cloud Security Operations Center for the entire Microsoft technology stack.
Story image
Digital Transformation
The Huawei APAC conference kicks off with digital transformation
More than 1500 people from across APAC have gathered for the Huawei APAC Digital Innovation Congress to explore the future of digital innovation.
Story image
Data Center
Preventing downtime costs and damage with Distributed Infrastructure Management
Distributed Infrastructure Management (DIM) can often be a lifeline for many enterprises that work with highly critical ICT infrastructure and power sources.
Story image
Wireless Nation
Wireless Nation, N4L provide 4G network to remote NZ schools
Wireless Nation and Network for Learning (N4L) have rolled out the Rural Connectivity Group’s (RCG) new 4G network to better connect three Chatham Islands schools.
Story image
Sustainability
Power at the edge: the role of data centers in sustainability
The Singaporean moratorium on new data center projects was recently lifted, with one of the conditions being an increased focus on power efficiency and sustainability.
Story image
SaaS
Rubrik Security Cloud marks 'next frontier' in cybersecurity
"The next frontier in cybersecurity pairs the investments in infrastructure security with data security giving companies security from the point of data."
Story image
Vodafone
Vodafone NZ buys remaining stake in retail joint venture
Vodafone New Zealand has purchased the remaining 50% stake in the specialist joint venture (JV) with private equity company Millennium Corp.
Story image
Cybersecurity
NCSC advisory highlights poor security configurations
The GCSB's National Cyber Security Centre (NCSC) has released a cyber security advisory identifying commonly exploited controls and practices.
Story image
Customer experience
Research unveils precarious customer loyalty for retailers
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
Story image
Digital Transformation
Pluralsight and Ingram Micro Cloud team up on cloud initiative
Pluralsight has teamed with Ingram Micro Cloud to build upon cloud competence and maturity internally, and externally support partners’ capabilities.
Story image
Sustainability
Grasping the opportunity to rethink the metrics of a sustainable data centre
A data centre traditionally has two distinct operations teams: the Facility Operations team, and the IT Operations team. Collaboration between them is the key to defining, measuring, and delivering long-term efficiency and sustainability improvements.
Booster
Booster Innovation Fund. A fund of Kiwi ingenuity – for Kiwi investors.
Link image
Exabeam
Find out how a behavioural analytics-driven approach can transform security operations with the new Exabeam commissioned Forrester study.
Link image
Story image
Sisense
Data and analytics could be key to higher selling prices in APAC
Sisense's latest report has found that almost half of data professionals in APAC think customised data and analytics can create better selling prices for their products.
Story image
Nozomi Networks
Nozomi Networks, Siemens reveal software integration
Nozomi Networks and Siemens have extended their partnership by embedding Nozomi Networks’ software into the Siemens Scalance LPE local processing engine.
Story image
Cybersecurity
A10 Networks finds over 15 million DDoS weapons in 2021
A10 Networks notes that in the 2H 2021 reporting period, its security research team tracked more than 15.4 million Distributed Denial-of-Service (DDoS) weapons.
Story image
Ransomware
Cybersecurity starts with education
In 2021, 80% of Australian organisations responding to the Sophos State of Ransomware study reported being hit by ransomware. 
Softiron
For every 10PB of storage run on HyperDrive vs. comparable alternatives, an estimated 6,656 tonnes of CO₂ are saved by reduced energy consumption alone over its lifespan. That’s the equivalent of taking nearly 1,500 cars off the road for a year.
Link image
Story image
Commerce Commission
ComCom appeals $2.25 million fine in Vodafone FibreX case
The Commerce Commission has filed an appeal in the High Court against a $2.25 million fine imposed on Vodafone NZ for its offending under the Fair Trading Act.
Darktrace
Threat actors are exploiting weaknesses in interconnected IT/OT ecosystems. Darktrace illuminates your entire business and takes targeted action to stop emerging attacks.
Link image
Story image
ChildFund
ChildFund launches new campaign to protect children online
ChildFund says WEB Safe & Wise aims to protect children from sexual exploitation and abuse online while also empowering them to become digitally savvy. 
Story image
Digital Transformation
How to modernise legacy apps without compromising security
At a time when digital transformation has become central to business, even the most important applications come with a ‘use-by’ date.
Story image
Application Security
What are the DDoS attack trend predictions for 2022?
Mitigation and recovery are vital to ensuring brand reputation remains solid in the face of a Distributed Denial of Service (DDoS) attack and that business growth and innovation can continue.
Story image
Sustainability
Legrand unveils Nexpand, a data center cabinet platform
Legrand has unveiled a new data center cabinet platform, Nexpand, to offer the necessary scalability and future-proof architecture for digital transformation.
Story image
Digital Transformation
Trading up: It's time to swap core systems for flexible digital applications
This year will see more oranisations planning and commencing high tech renovations that will shake up the way they operate.
Story image
Data Protection
Barracuda launches new capabilities for API Protection
"Every business needs this type of critical protection against API vulnerabilities and automated bot attacks," Barracuda says.
Story image
Attain
Revenue operations is taking centre stage
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape. 
Story image
Infrastructure
Nutanix study reveals financial services sector lagging with multicloud adoption
Nutanix has released new research that reveals the financial services sector is lagging behind when it comes to multicloud adoption.
Story image
Qualys
Qualys updates Cloud Platform solution with rapid remediation
The new update is designed to enable organisations to fix asset misconfigurations, patch OS and third-party applications, and deploy custom software.
Story image
Microsoft
New Relic enters multi-year partnership with Microsoft Azure
New Relic has announced a strategic partnership with Microsoft to help enterprises accelerate cloud migration and multi-cloud initiatives. 
Story image
Sift
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
Ransomware
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.