Knowby gains G2 High Performer status in Fall 2026

Knowby has been named a High Performer in G2's Fall 2026 Grid reports for Work Instructions and Knowledge Management, appearing in 18 G2 reports in the latest cycle.

The recognition comes as manufacturers and logistics groups face higher costs, labour shortages and supply chain disruption, while looking to replace paper-based processes with digital guidance.

Knowby sells a platform that lets organisations create and share step-by-step instructions through mobile-ready guides, QR codes, links and embedded content. The system is designed to move process knowledge out of paper manuals and individual experience into a standardised digital format.

Knowby was also listed in regional and global reports covering standard operating procedures, including an Asia Pacific regional ranking and a global ranking. The broader set of mentions suggests it is positioning itself across adjacent categories tied to workplace documentation and process management.

Operational focus

Knowby is targeting sectors where work instructions, onboarding and compliance records can carry operational risk, including manufacturing, construction, logistics and corporate operations. Its pitch centres on presenting tasks visually and in smaller steps so workers can follow them at the point of use.

That approach is gaining attention as companies weigh the use of artificial intelligence tools in day-to-day operations. Knowby has introduced an MCP Connector that allows customers to use Claude or ChatGPT to search for, find, surface, create and execute its instruction content directly.

It describes this as an operational governance layer for both human workers and AI agents, aimed at keeping tasks aligned with company-defined procedures rather than relying on ad hoc execution. The argument is likely to resonate with industrial businesses that want to use AI systems without weakening process control.

Clint Collins, Chief Executive Officer at Knowby, pointed to demand for simple task guidance across industries.

"Whatever the use case, the need is the same: step-by-step visual clarity, in a format and language people actually understand. That's what turns a process into something people can learn, retain and act on - safely and consistently," said Collins.

Compliance pressure

Regulatory change in Europe is also shaping demand for digital instructions. Manufacturers selling machinery into the European Union face new requirements under the EU Machinery Regulation. The rules require instructions to accompany equipment, remain accessible for at least 10 years, and be available in a format users can access, print and retain, with paper copies still available on request.

A related set of rules under the Ecodesign Regulation introduces the Digital Product Passport, intended to share product information digitally across the value chain. Early categories are expected to include textiles, furniture, tyres and mattresses.

These shifts are pushing companies to reconsider static manuals and PDF-based documentation, especially where multilingual access, version control and long-term record-keeping are required. Knowby says its platform allows instructions to be captured once, hosted long term and updated without changing the associated QR code or link.

John Ansley, Co-Founder at Knowby, said the company's latest rankings reflect broader demand from operational teams facing rising pressure.

"Earning recognition across 18 G2 reports this season reflects the real-world impact our platform delivers to teams every day. Being recognised in Work Instructions and Knowledge Management validates our mission to make know-how available to everyone, replacing legacy paper processes with clear, accessible digital guidance," said Ansley.

"Manufacturing and logistics teams are under more pressure than ever to do more with less, and static documentation can't keep up. We're seeing that across every part of the business - from digitising complex ERP rollouts to taking pressure off overloaded support queues to capturing process knowledge that used to live only in someone's head," said Ansley.

Customer reviews cited by Knowby point to practical concerns such as updating instructions without replacing posted codes and distributing material across international sites. Those day-to-day needs sit alongside broader issues of staff training, operational consistency and audit readiness.

One customer review highlighted the appeal of having current instructions available at the point of task.

"What I like best about Knowby is the ability to have instructions at point of task, to live update without changing QR code and share instructions easily internationally via QR code," said Lee.