Microsoft acquires MarketingPilot in boost for CMOs

Microsoft has acquired MarketingPilot in a deal the company hopes will "accelerate Microsoft's ability to better meet the needs of CMOs."

The integrated marketing management solutions provider hopes to improve the software giant's business intelligence.

"The Microsoft Dynamics CRM team continues to execute against a vision to help organisations better attract, retain, and grow their customers," says Bob Stutz, Microsoft Dynamics CRM corporate vice president.

"Our goal is to deliver more compelling finished applications, modern user experiences with simplified user interfaces, and an open and extensible platform for Cloud and On-premise deployments.

"As part of these industry trends and emerging business opportunities, I am excited to announce that Dynamics CRM has closed on the acquisition of MarketingPilot.

"This acquisition is a very exciting step forward for us, and will accelerate our ability to better meet the needs of CMO's through rich business intelligence, and better enable marketers to successfully plan, execute, monitor, and optimize customer interactions across digital, social and traditional channels, and measure ROI."