The company has appointed respected IT leader Peter Muggleston as chief digital officer, following three months as Interim CDO.
"We're delighted to have a leader of Peter's exceptional calibre join our Mitre 10 family," Mitre 10 New Zealand CEO Andrea Scown says.
"His impressive track record leading retail and co-operative SAP transformation programmes in FMCG and financial services will be hugely valuable as we move through our own transformation."
Muggleston brings 30 years of technology and strategy experience across well-known Kiwi brands, including Foodstuffs, Tower Insurance and ASB.
Winner of the 2015 CIO of the Year award, he has a passion for digital innovation and customer experience, which are at the forefront of the Mitre 10 transformation programme.
In addition, John Holley has joined the company as IT operations manager.