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Mobile TV set for $10bn worth by 2017

Tue 9 Jul 2013
FYI, this story is more than a year old

The mobile TV and video market is set to reach as much as US$9.5 billion within four years, as a maturing market develops new business models to incorporate the technology.

A new study from Juniper Research investigating the Mobile TV & Video market has found that by 2017, revenues from streaming and download services on mobile and tablet devices will double, rising from $4.5bn this year.

Following news Microsoft will cancel its MSN TV service in September, the report says the surge will be as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.

“In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing," says Sian Rowlands, report author, Juniper Research.

The Network Challenge

As streaming services increase in popularity on mobile devices, Rowlands says one market segment poised to face considerable challenge is that of the mobile operators.

"This group will face continued pressure on their network capacity whilst at the same time striving to attract revenue from video and TV usage," she says.

"With regards to this latter challenge, some operators are able to leverage this opportunity through Wi-Fi offload and the services that they already offer via their triple-play bundles.

"Other Operators however still need to innovate and adjust their business models to the burgeoning OTT opportunity."

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