StayinFront has been chosen to provide Nestle Purina PetCare mobile support for in-field representatives.

Nestle Purina PetCare will use the StayinFront TouchCG platform for deployment on Android-based and Windows devices across its national field sales team, providing remote access to StayinFront EdgeCG CRM for consumer goods organisations.

StayinFront says its solution will provide managers with timely insight into what’s happening at the stores and will enable the company to easily roll out additional modules to the field to maximise user adoption.

Nestle Purina PetCare required inbuilt analytics and KPIs to support its sales team, and managers needed visibility to accurately identify trends in speed to shelf, distribution gaps and promotional compliance.