Net24 sells Cables Direct operation

Cable and network wholesale business Cables Direct was recently divested by parent company Net24. Accounting Direct stepped in to continue the business, which will be run as a separate division of the company.

Accounting Direct's director John Tyce had been personally involved with Net24 as an accountant and financial consultant for several years, so when the Net24 directors decided to divest Cables Direct - it not being part of the parent's core business - he was well positioned to negotiate the purchase.

Through Cables Direct, the company aims to supply individuals and organisations across New Zealand. "One of the key selling points, which we pride ourselves on, is prompt next day delivery around the country.  Customer service is paramount and we endeavour to provide same day responses to all customer enquiries," said Tyce.

Tyce said the Cables Direct website provided real-time stock level indicators, high-resolution images of products, easy identification of important cable selection characteristics, watchlists with automatic email notifications and full order tracking by email.

As for the future? "The key focus, as I see it, is maintaining the excellent customer service which Cables Direct has built up during the last 11 years.

"We also have some ideas for expanding the reach of our product range into related markets, but any developments will be evolutionary."

Accounting Direct took over ownership of Cables Direct on 1 April this year, but said the handover is still be worked through with Net24.