NZ mobile sales force automation supplier changes brand name

I.T. Link Limited, the developers of the SalesLink Mobile software, will now operate under a new brand: Opmetrix.

“The company is growing fast, and has many exciting opportunities ahead, so we need to present the most relevant and attractive image to new markets,” says Oliver Huggins, MD, Opmetrix.

Huggins says the Opmetrix brand also reflects the broader nature of the company's product offering, which has evolved from its origins as a sales data entry tool to a mobile sales force automation solution.

“We are not simply offering a mobile app that enables field teams to sell more and gain efficiencies - it ensures the outcome of each call flows right through a supply chain, so the customer gets the best possible experience," he adds.

Huggins says there would be no impact on existing SalesLink Mobile customers through the transition, while confirming that the brand refresh did not involve any change in the ownership, management or staffing of the company.