BRISBANE – October 14, 2010: Sitecore Australia is calling all Business and Marketing Managers to register for its upcoming webinar, 7 Web Analytics Metrics Your Executives Need to Know.
On October 27 business professionals have the chance to tap into the knowledge and experience of a metrics leader, and author, Ron Person. Ron will discuss how click stream metrics impact the bottomline and what results, such as ROI, can be gained from insights hidden in the data.
In this webinar attendees will learn proven techniques to assist with:
- Accelerating lead generation and buying cycles
- Highlighting the marketing spend that has the greatest impact Identifying changes in customer preference and buying triggers
- Revealing branding and competitive changes
Presenting the webinar will be Ron Person, the Director of Analytics at Sitecore, a leading Web Content Management Software Vendor. Prior to working at Sitecore, Ron was an independent consultant for over 3 decades helping companies improve their strategic and tactical performance.
Ron has written over 20 books including four international best sellers. His most recent book, “Balanced Scorecards and Operational Dashboards with Microsoft Excel” has a 5-star rating on Amazon. Rob will share tips from his books and will explain how to obtain executive results and how web analytics can assist by going beyond the basic clickstream data.
ABOUT SITECORESitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling Web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content, improve customer experience and drive business growth.
MEDIA ENQUIRIES Sitecore PR ConsultantRachael Williams0410 296 860rachael.williams@touchpointmarketing.com.au
Sitecore Marketing ManagerNicole Stirlingnis@sitecore.net+61 7 3503 3702.
