BRISBANE - October 4, 2010 – Sitecore, the leading provider of .NET Web Content Management System software, today announced an upcoming webinar titled, “Managing the Connected Marketing Journey.” For marketers, engaging prospects and customers across an ever growing number of digital marketing channels is paramount. However, organisational silos prevent the ability to provide target audiences with consistent experiences across channels. This leads companies to measure success through individual channels rather than measuring the value of the customer experience as a whole.
On October 6, 2010 at 10:00 AEST (Queensland), featured speaker David Daniels, CEO of The Relevancy Group, LLC, will provide examples of how marketers can integrate digital channels including email, social media, mobile and Web to engage customers and prospects. Attendees joining the webinar will learn how to:
Embrace change to create new measures of success and truly value the customer experience across channelsTest and determine the most appropriate channels to engage customersUse content management to improve ROI and successBetter target and distribute relevant messaging via email marketingIntegrate content management, measurement and the ability to rapidly deploy marketing across a variety of channels to create more value than alternative point solutions.
WHO:Featured Speaker: David Daniels, CEO, The Relevancy Group, LLCModerator: Erick Mott, Sitecore Vice President of CommunitySitecore Speaker: Greg Baxter, Product Evangelist for Sitecore Australia
WHAT:Webinar – Managing the Connected Marketing Journey
WHEN:06-Oct-2010 at 10:00 AEST (Queensland)
WHERE:Visit
here to register for the webinar.
“The rapid evolution of digital marketing provides an amazing opportunity for marketers, yet with the siloed nature of these channels—email, social and mobile etc.—there is confusion among marketers,” said David Daniels, CEO of the Relevancy Group. “Understanding how to take advantage of this opportunity and reinforcing the value of an integrated approach will help marketers provide a unified customer experience across channels and evolve into a successful, connected marketing organisation.”
During the webinar, attendees will be able to submit questions directly or via Twitter @sitecoreanz or join discussions via the hashtag #SitecoreCMJ.
About SitecoreSitecore’s Web Content Management System (CMS), portal and marketing automation software solutions enable companies to deliver compelling Web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and update dynamic, full-featured websites of all types. Sitecore’s industry leading flexibility and scalability allow companies to better leverage their content, improve customer experience and drive business growth.
Thousands of public and private organisations, including national governments and Fortune 500 companies, utilize Sitecore solutions for their websites. These organisations have created and now manage more than 24,000 dynamic websites with Sitecore including ATP World Tour, Computer Associates, ISS, LEGO, Lloyd’s of London, Microsoft, Omni Hotels, Sara Lee, Siemens, Thomas Cook and The Knot. Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.
Media ContactsErick MottSitecore(415) 497-8264
erm@sitecore.net
Suzi OwensBlanc & Otus for Sitecore(415) 856-5125sowens@bando.com