Survey analysts create quiet kiwi success story

Have you heard of Midas InfoMedia? Well, we hadn't either, until today.

The company was ranked the 46th fastest-growing business in APAC in Deloitte's most recent regional Technology Fast 500 report, with 1077% growth.

They were the 4th fastest-growing software company in the region and the 4th fastest-growing IT company in New Zealand, making them the fastest-growing IT software company in New Zealand.

Started three years ago in a small, windowless office in Wellington, the business focuses on systems to analyse large amounts of survey or customer satisfaction information.

Amazingly, the company now services some of New Zealand's largest organisations, including Inland Revenue, Air New Zealand, Colmar Brunton, Meridian Energy, Southern Cross Healthcare Trust, SPARC, ACC, Price Waterhouse Coopers, Public Trust and Energy Efficiency & Conservation Authority.

The company's tools allow these corporations to glean insights out of survey data, focus their teams on resolving the pain points and monitoring the impact of interventions over time. This system has been developed by Midas in conjunction with Massey University and is called 'living reports'.

Midas doesn't actually create the surveys. The client's own internal research team, or a research organisation like Research NZ, Colmar Brunton and AC Nielsen generally design the survey and collect the results. That's when Midas' solutions step in to analyse the results. The solutions often fit into a much bigger project, often in conjunction with a research company, but can also be used internally.

Its solutions can make major savings manpower-wise, by collating the anecdotal comments from surveys, analysing them and reporting on customers' sentiments. A number of companies provide sentiment analysis tools, but Midas claims its is superior because it provides the subject or aspects to which the customer is responding. This sentiment analysis, and determining the context of the sentiment, is where the company has been working with Massey University.

So for those in your organisation that are charged with researching customer satisfaction, service delivery satisfaction and customer engagement, there is a kiwi tool that might just hit the spot.

For more information, visit Midas InfoMedia's website here.