Tuned Global & Zetaris join to offer real-time music data
Tuned Global and Zetaris have announced a partnership to provide businesses with real-time data analytics on music streaming without the need for data migration.
Music streaming generates millions of data points every second, creating both opportunities and challenges for businesses looking to optimise user engagement and revenue. The data is often spread across multiple systems, making meaningful analysis difficult and traditionally requiring time-consuming and costly centralisation processes.
Through this partnership, Tuned Global, a cloud-based music platform, and Zetaris, a data management technology company, aim to offer instant access to AI-driven insights about music consumption, user engagement, and business metrics.
The solution is designed to let companies analyse decentralised data sources without moving data into a single repository, thereby maintaining data sovereignty and reducing operational overhead.
This integration enables businesses from various sectors—including telecom providers, fitness applications, retailers, and gaming platforms—to access music analytics that inform strategy and improve product offerings. Industries can leverage the insights to enhance personalised recommendations, optimise content strategies, and drive higher conversion rates.
The technology will also help combat streaming fraud, a significant issue for the industry, as fraudulent activities cost labels, artists, and streaming platforms billions of dollars in revenue each year.
Tuned Global's integration with Beatdapp, combined with Zetaris's analytics, will help businesses prepare their data for more accurate fraud detection by structuring and cleaning information before analysis. This service is available to both existing Tuned Global clients and other companies looking to address streaming fraud risks.
"The music industry is sitting on a goldmine of data, but until now, accessing and making sense of it has been incredibly challenging. Our integration with Zetaris changes the game. Music businesses and music product owners can now unlock real-time insights without the traditional roadblocks of data migration. This is a major step forward in bridging entertainment and data." Tuned Global's Managing Director Con Raso said.
Robert Herjavec, who recently joined Zetaris as Executive Director of Global Strategy, emphasised the role of data analytics in the industry: "Data is the backbone of every digital industry, and the music sector is no exception. Zetaris is thrilled to partner with Tuned Global to bring the power of real-time, decentralised data analytics to music businesses worldwide. By making data instantly accessible, we're enabling smarter decisions that drive revenue and innovation."
Vinay Samuel, Chief Executive Officer of Zetaris, added: "It's an exciting challenge to work with music, a data-intensive area that has historically struggled with extracting meaningful business insights from a sea of data. We look forward to delivering our technology in collaboration with Tuned Global who are music experts born and bred, to help music and entertainment businesses make truly data-informed decisions."
The partnership brings together Tuned Global's music data, which includes information on content, user behaviour, and streams, with Zetaris's AI-driven technology, facilitating instant analysis without requiring specialised data science teams.
With the adoption of streaming components becoming more common across non-music industries, such as fitness, telecommunications, and retail, the ability to analyse music-driven data in real time is expected to influence decision-making and product development.
Examples highlighted by the companies include fitness applications that can determine which songs correlate with longer user sessions, and telecommunications providers identifying which mobile plans support the most active music-streaming users.
According to the companies, harnessing these insights could help music-product owners and digital service providers optimise their offerings and explore new sources of revenue, benefiting both service providers and the rights holders and artists whose music is used.
The companies state that the combined approach will equip businesses with a greater understanding of customer behaviour, trends in digital engagement, and the identification of anomalies affecting business performance. Through the integration, clients can address key questions such as identifying songs that drive the most engagement among valuable user segments and correlating music consumption with mobile data usage.
