Xtend has announced the launch of a comprehensive suite of AI-driven products aimed at improving conversions across the lower marketing funnel. The suite is designed to empower businesses in sectors such as e-commerce, fintech, and travel through advanced data analysis and AI strategies.
In the current digital marketplace, the cost of customer acquisition is rising, making it increasingly critical for companies to retain and engage existing app users. According to a study by QuanticMind, e-commerce retailers utilising AI-powered advertising have seen a 20% increase in revenue on average, alongside a 10% reduction in cost per acquisition.
Despite these gains, the challenge remains significant, with data indicating that the average mobile app loses 77% of its users within the first three days post-installation. Mobile commerce is projected to grow substantially, with mobile spending expected to represent 43.4% of overall retail spending by 2026.
To address these challenges, Xtend has introduced several key products. X-core focuses on re-engaging inactive customers and attracting high-potential buyers through personalised campaigns based on data analysis. This product aims to increase customer lifetime value and provide insights for future strategic planning. X-ShopConnect seeks to create a contextual environment for e-commerce partners, enhancing order frequency and connecting with purchase-ready consumers through personalised recommendations and targeted user acquisition.
X-pand is designed to support cross-promotion and expansion into new categories and services, utilising AI-powered ad extensions to engage consumers with personalised ad experiences. Finally, Xtend’s Data Labs offer in-depth data analysis and strategic marketing guidance, aiming to ensure cost-efficient campaigns for business partners.
Karam Malhotra, CEO of Xtend, commented, "We're proud to be at the forefront of AI-powered advertising solutions that revolutionise how businesses connect with their target audience. Xtend has been built to extend the capabilities of some of the top performance-oriented companies in the world and drive difficult lower marketing funnel conversions."
"We are constantly innovating and leveraging AI and deep machine learning as a core part of our technology to create valuable customer journeys. Xtend’s robust algorithms generate an estimated 10 million buyers monthly, catering to diverse acquisition, re-engagement, and upselling needs."
Xtend is also exploring new AI-based services to further enhance its offerings, while seeking partnerships to accelerate go-to-market strategies. Additionally, the company is leveraging its AI expertise to explore applications in various industries, including finance, thereby broadening its reach into a wider range of verticals.
