Advertising Technologies (Adtech) stories - Page 17
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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martech
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adtech
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returns
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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martech
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hybrid & remote work
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google
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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adtech
Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.
Festive tear-jerkers top YouTube ad leaderboards
Tue, 23rd Jul 2019
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martech
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apple
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government
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.
NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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martech
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iab
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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marketing
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Personalised advertising continues to flourish
Thu, 27th Jun 2019
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cx
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martech
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marketing
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
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martech
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digital entertainment
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marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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martech
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google
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adtech
Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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martech
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google
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adtech
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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digital signage
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martech
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marketing
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn't have to be that way.
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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uc
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martech
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commerce systems
Wellington's adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.
Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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martech
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google
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marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant's Australia launch shakes local market
Tue, 1st May 2018
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martech
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online shopping
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seo
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
BNZ's 'bank of you' ad gets a little too personal
Mon, 22nd Jan 2018
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martech
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bnz
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adtech
BNZ's 'Bank of You' ad, using personal names from TVNZ OnDemand accounts, sparks privacy debates, leading to a review of TVNZ's Privacy Policy.
NEXT brings practical advice and bold ideas to IT industry leaders
Tue, 5th Dec 2017
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converged infrastructure
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martech
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multi-cloud
Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.
Luck running out for Kiwi companies using Facebook for free
Mon, 13th Nov 2017
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martech
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facebook
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social media
Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
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digital signage
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martech
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adobe
Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.