Advertising Technologies (Adtech) stories - Page 18

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.

Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

Salesforce unveils new innovations to its Marketing Cloud after acquiring leading data management platform Krux.

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

A recent survey has made it clear – digital ads on publishers' websites get more attention from readers and have a bigger impact on brand lift.

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.