Advertising Technologies (Adtech) stories - Page 22
Personalised advertising: it's a personal choice
Sun, 1st May 2011
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martech
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social media
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adtech
You're surfing the net, browsing Facebook, or reading emails and an ad perfectly tailored to your interests and needs happens to catch your eye.
Govt launches small business promotion
Wed, 27th Apr 2011
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edutech
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martech
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sony
New Zealand launches a nationwide competition to find the best business plan, offering over NZD $60,000 in cash and services to SMBs with innovative ideas.
Video killed the radio star
Fri, 1st Apr 2011
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martech
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adtech
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lg
Back before the invention of the internet, and even the invention of TV, people used to tune to a little old thing called the radio.
Facebook turns your posts into spam with 'sponsored stories'
Tue, 1st Mar 2011
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martech
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hp
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facebook
Facebook's new 'Sponsored Stories' feature turns your likes and check-ins into ads, spamming your friends' feeds without any option to opt out.
Microsoft NZ unveils new partner network
Wed, 3rd Nov 2010
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martech
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microsoft
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adtech
Microsoft NZ overhauls Partner Network to boost IT excellence and meet future market needs, affirming commitment to partners and customers.
Mobile promotions - There's money to be made
Fri, 1st Oct 2010
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martech
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facebook
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adtech
Digital marketing expert Kevin Trye from Quicksave tells us about how your promotions could be mobile phone enriched.
Ads fund free mobile videos
Tue, 17th Aug 2010
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martech
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movies
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swanbay
3 Hong Kong partners with Swanbay to provide free mobile videos featuring ads, expanding content offerings to sports, music, and movies.
Facebook fails in customer satisfaction
Wed, 21st Jul 2010
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martech
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facebook
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social networking
Facebook has hit rock bottom in customer satisfaction, ranking even lower than the US IRS, reveals a ForeSee Results report.
B2B network gets caffeine boost
Thu, 1st Jul 2010
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martech
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e-commerce
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social networking
VBIZNZ (www.vbiznz.co.nz), the popular social networking site for businesses, is getting a makeover and a new name.
Marketing 'migrates' to mobile
Tue, 29th Jun 2010
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martech
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cloud services
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red bull
NZ-based mobile marketing firm TXT2GET celebrates its 1,000th campaign, crediting cloud services for a 100% YoY growth in New Zealand.
CEO's riverside pitch for XT - video
Thu, 3rd Jun 2010
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uc
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martech
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spark
Amid XT Network woes, Telecom's CEO strolls riverside in Otago for a charm offensive TV ad, urging Kiwis to re-embrace the service with humour and humility.
NZ tree house wins at 2010 Webbys
Tue, 1st Jun 2010
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uc
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martech
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digital entertainment
Everything that's wonderful and weird about the internet was decided recently at the 14th annual Webby Awards –.
YouTube turns five
Tue, 18th May 2010
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martech
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google
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youtube
YouTube celebrates its fifth anniversary with over two billion daily views; Co-Founder Chad Hurley sees vast growth potential ahead for the video platform.
Free media won't work
Sat, 1st May 2010
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storage
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martech
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digital entertainment
If you enjoy online media, such as music and video, chances are you'll be paying for it in the near future if you want the quality stuff.
THE COST OF CHURN
Mon, 1st Mar 2010
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martech
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management
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productivity
With 67% of IT workers eyeing a job change in 2010, the cost of turnover for companies could skyrocket, impacting business productivity and finances.
Behind The Passenger
Fri, 1st Jan 2010
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uc
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martech
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facebook
Iggy Pop collaborates with nine New Zealand musicians from his Miami studio using Skype, demonstrating the power of Orcon's broadband.
Murdoch declares war on Google
Fri, 1st Jan 2010
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uc
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martech
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microsoft
Unless a foolproof way is found of generating revenue from online news, the future of journalism itself is under threat.
Murdoch to remove online content from Google
Wed, 11th Nov 2009
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martech
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google
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adtech
Rupert Murdoch plans to remove News Corp content from Google searches, making it exclusive to paying subscribers amid claims that Google is 'stealing' stories.
If the job exists...
Mon, 12th Oct 2009
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martech
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social media
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seek
SEEK launches new campaign in NZ featuring profiles of people with unusual jobs to bring the largest audience of jobseekers.
Telcos best and worst in Ad Awards
Wed, 30th Sep 2009
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uc
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martech
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marketing
2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.