Connected TV stories

Seedtag opens NeuroX exchange to let agencies and brands buy on content cues as privacy changes reshape programmatic advertising.

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.

OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

Crunchyroll widens Apple TV app distribution with direct subscriptions in the United States, Canada, the United Kingdom and Australia.

Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

Samsung will bring a TV-optimised Fender Play app to 2025 and newer TVs in 49 countries, launching globally in the first half of 2026.