Customer engagement stories
Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.
Online Instruments has launched new offices with AV experience centres in Chennai, Hyderabad, and Dubai to boost enterprise and education technology services.
Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.
Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.
Countly launches a faster analytics platform with an AI-ready pipeline and privacy-focused assistant to boost enterprise AI and data control.
While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.
SAS has been named a leader in real-time interaction software for its Customer Intelligence 360, excelling in AI and data-driven customer engagement.
Businesses must blend human interaction with digital innovation to deliver personalised, customer-first experiences that build trust and simplify processes.
Avanade unveils its Agentic Platform to help mid-market firms with revenues from USD $300M to $5B unlock real benefits from AI initiatives efficiently and securely.
Pacsun has launched a unified point of sale system in 300+ stores, boosting order fulfilment by 40% and cutting logistics costs by 25%.
IGT Solutions expands its partnership with NiCE to deploy AI-driven CXone Mpower platform, enhancing global customer experience in aviation and travel sectors.
NiCE has appointed Arun Chandra as COO to lead its AI-first Global Customer Operations, leveraging his experience from Disney and Meta.
Banks are moving beyond AI pilots to integrate intelligent systems across operations, boosting efficiency and personalising customer engagement sector-wide.
Addepar appoints Peter O'Brien as Chief Revenue Officer and Janeen France as Chief Client Officer, boosting leadership amid European expansion.
GenAI is revolutionising telco customer service by replacing rigid bots with natural conversations, enhancing personalisation and speeding up support resolution.
AUTO1 Group has won Twilio's 2025 EMEA Star Builder Award for innovative use of messaging and verification APIs to enhance its used car trading platform.
Singapore firms plan to boost AI spending to SGD $18.9m this year, with rising ROI but face challenges in workforce skills and data integration.
TELUS expands its Buy One, Give One scheme, donating phones and plans to Canadian youth leaving care during Black Friday purchases.
UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.
Banks and credit unions are shifting from transaction rewards to building trust and personalised relationships, using AI to anticipate customer needs and enhance loyalty.