Data Driven stories - Page 2

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

On International Women's Day, a leading electro-acoustics expert urges data-driven audio engineering over luxury aesthetics and stereotypes.

AI could entrench bias or unlock fairer careers; on International Women's Day, leaders are urged to redesign work, not just declare intent.

Vusion and Qualcomm set out vision for AI-native shops using BLE, smart shelves and edge computing to tighten operations and boost margins.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

CurricuLLM launches Studio Mode, letting teachers turn existing documents, curricula and student data into AI-generated classroom resources.

TRENDS taps Boomi to unify 50+ systems, tackling complexity as revenue surges from NZD $10 million to NZD $130 million in a decade.

Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

IDeaS launches Rate Data Advantage in APAC, promising hotels deeper real-time rate intelligence and sharper revenue decisions.

Shuttlerock adopts Workday to unify global finance and HR, tightening controls and boosting real-time insight as its international footprint grows.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

EasyPicky predicts AI-driven retail, video shelf checks and phygital hubs will tackle GBP £1.5 trillion stock mismanagement by 2026.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Syspro buys Estonia's Evocon to plug real-time shop floor monitoring into its ERP, promising sharper visibility and performance insights.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.