Technology news for New Zealand's largest enterprises
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Qualtrics aims to take 'guesswork' out of customer preferences
Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.
IBM digital marketing division named Acquia Select Partner
IBM iX can access cloud and open-source digital experience tools to help customers update their businesses and improve customer experiences.
HubSpot goes freemium with new CRM offering
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Stratacache opens a new Singapore warehouse and logistics centre
Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.
Report reveals 'keys to success' for Kiwi companies
"Successful companies with a maturing view on data are fully embracing emerging technology and intelligent data strategies."
NBA and Unbnd announce an immersive content partnership
By creating engaging and memorable experiences, Unbnd aims to transform the way brands connect with people.
HPE significantly expands channel investment
Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.
Kiwi marketers urged to jump on the video advertising train
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
New chief digital and technology officer for Kiwibank
“Hamish’s career shows a great understanding of how technology can transform the experience for our customers and team."
Australian online purchasing lags behind global counterparts
“Despite the increase in digital users, our research shows consumers don’t feel they have everything they need."
Hootsuite leads the social engagement charge - Forrester report
“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.
Digital experience managers, get excited for Adobe Summit 2019
“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”
10 ways to improve your marketing in 2019
Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start.
Gartner’s four musts for digital customer service
Digital technologies and growing customer expectations mean service leaders must get the digital experience right, according to Gartner.
Experience management trends businesses must know for 2019
In 2019, businesses looking to achieve a competitive advantage through XM will need to understand the essential role of emerging technologies.
Breaking through ‘digital clutter’ in a modern world
Whereas once people and organisations craved novelty, excitement and instant gratification, we now crave quiet and meaning in a noisy world.
Study finds many NZ business websites to be slow and self-obsessed
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Kiwi firms can’t afford to ignore online advertising
Voon believes that some marketing managers, particularly those in businesses with more than 10 branches, don’t realise brick-and-mortar stores can also be an SEO goldmine.
NZ companies ill-prepared for new digital marketing era
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
Facebook ban serves as stern warning for marketing firms
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
Firefly's journey from $100 to the Deloitte Fast 50 in just four years
An Auckland-based digital marketing startup is reflecting on its ranking in the 2018 Deloitte Fast 50 after a four-year journey that started with $100 and a base in an Auckland bedroom.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.