Digital Marketing news stories - Page 2

The stats behind the transformation of the corporations marketing department.

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

"We now have on board a team of proven leaders to foster stronger relationships with our APAC customers and partners.”

Qualtrics’ Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.

IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”

Stratacache provides scalable customer experiences, supposedly empowering retailers to learn more about their customers.

"Successful companies with a maturing view on data are fully embracing emerging technology and intelligent data strategies."

By creating engaging and memorable experiences, Unbnd aims to transform the way brands connect with people.

Aims to provide sales, technical and marketing professionals with skills, assets, access and innovation to deliver mutual growth.

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix. 

“Hamish’s career shows a great understanding of how technology can transform the experience for our customers and team."

“Despite the increase in digital users, our research shows consumers don’t feel they have everything they need."

“Hootsuite leads the pack with its seller focus and scale,” writes Forrester principal analyst Mary Shea.

“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”

Small business marketing may take a back seat when there are so many other business priorities, but knowing where to target marketing efforts could be a good way to start.

Digital technologies and growing customer expectations mean service leaders must get the digital experience right, according to Gartner.

In 2019, businesses looking to achieve a competitive advantage through XM will need to understand the essential role of emerging technologies.

Whereas once people and organisations craved novelty, excitement and instant gratification, we now crave quiet and meaning in a noisy world.

A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.

Voon believes that some marketing managers, particularly those in businesses with more than 10 branches, don’t realise brick-and-mortar stores can also be an SEO goldmine.

Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.

Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.