Digital Marketing stories - Page 1
UK brands risk loyalty loss as personalisation gap widens
Last week
#
cx
#
martech
#
personalisation
Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.
Marketers face budget losses as outdated AI tools lag behind trends
Last week
#
digital transformation
#
cx
#
martech
Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.
THG Studios to offer festive campaign secrets at Christmas in July
Last week
#
ai
#
ecommerce
#
digital marketing
THG Studios in Manchester will share expert festive campaign insights at its 'Christmas in July' open day, co-hosted by TikTok and WGSN, to help brands excel.
HubSpot on navigating exponential change in the age of AI
Last week
#
devops
#
digital transformation
#
fintech
At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.
TSD & Perplex Digital win top honours at Umbraco Awards 2025
Last week
#
digital transformation
#
cx
#
martech
Herefordshire’s TSD and Perplex Digital have won top awards at the Umbraco Awards 2024 for their innovative eCommerce platforms and AI integrations.
Kleinanzeigen launches retail media network powered by Kevel
Last month
#
ecommerce
#
cleantech
#
digital marketing
Kleinanzeigen has launched a new retail media network using Kevel’s API platform, enhancing ad targeting for its 700m monthly German users.
UK marketers lead in AI adoption while retaining creative control
Last month
#
martech
#
cdp
#
genai
UK marketers lead global AI adoption at 84%, saving time and boosting creativity while retaining human control over outputs, says HubSpot report.
Monday.com appoints Harris Beber as new Chief Marketing Officer
Last month
#
partner programmes
#
ai
#
google
Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.
Chatmeter unveils AI platform for safer, smarter patient feedback
Last month
#
digital transformation
#
risk & compliance
#
genai
Chatmeter launches Pulse Ai: Signals, an AI platform to help healthcare providers manage online patient feedback, ensure HIPAA compliance and enhance safety.
Chris Burgess appointed CEO as CTI Digital targets UK expansion
Last month
#
edutech
#
digital transformation
#
martech
Chris Burgess has been named CEO of CTI Digital, leading its UK expansion with a focus on AI, VR, and AR to enhance digital transformation services.
Adobe debuts AI tools for large-scale customer experience
Last month
#
cx
#
martech
#
cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Snowflake, Acxiom launch AI platform for marketing data
Last month
#
martech
#
cdp
#
data privacy
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
Liftoff unveils AppRefinery for app insights & market trends
Last month
#
gaming
#
cx
#
martech
Liftoff launches AppRefinery, an AI-powered platform offering developers deep insights into over 20 app categories to boost user engagement and growth.
Newell Brands harnesses Adobe AI to boost content creation speed
Last month
#
cx
#
martech
#
supply chain
Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.
Yahoo DSP expands Media Tonic partnership to support Victoria
Last month
#
digital marketing
#
digital media
#
digital advertising
Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Last month
#
cx
#
martech
#
partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
Australian marketers boost budgets as commerce media reshapes ads
Last month
#
cx
#
martech
#
digital marketing
Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.
Taboola launches Predictive Audiences to boost ad targeting
Last month
#
martech
#
cdp
#
predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
MiQ unveils Sigma AI platform to unify programmatic advertising
Last month
#
hyperscale
#
martech
#
supply chain
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
YouTube drives trust, eCommerce growth in Southeast Asia
Last month
#
digital transformation
#
martech
#
commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional eCommerce GMV to 20%.