Google Analytics news stories
Cybersecurity
Cybercrims' web skimming strategies taint web analytics platforms
“This is a technique we have not seen before, and one that is particularly effective."
Search engine optimisation
Kiwi businesses warned that Google is moving the goal posts
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
Google
Report: Is social media marketing worth the hype?
“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."