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Influencer Marketing Stories - Page 13

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Influencer Marketing stories

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Influencer Marketing stories

Marketing shifts to AI-focused strategies in 2025
Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Marketing faces a transformative AI-driven future by 2025
Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
First-party data collection prioritised due to privacy laws
Generative AI

First-party data collection prioritised due to privacy laws

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

By Catherine Knowles • 3 min read • Thu, 18th Apr 2024
Australians spend more time on social media, TikTok leads the way
Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024
Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024
Content creators earn $700m across social media platforms in 2023
YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Enterprise Content Management

Storyblok survey reveals consumers' festive buying behaviour and trust issues

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

By Catherine Knowles • 3 min read • Wed, 29th Nov 2023
GosuGamers broadens esports services amid sector growth in APAC
Grid

GosuGamers broadens esports services amid sector growth in APAC

GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.

By Imee Dequito • 2 min read • Fri, 10th Nov 2023
Affable.ai brings the power of AI to influencer marketing
Public Cloud

Affable.ai brings the power of AI to influencer marketing

Affable.ai launches Skye, the world's first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

By Kaleah Salmon • 3 min read • Tue, 20th Jun 2023
Komo changes the landscape of influencer marketing
Customer Experience

Komo changes the landscape of influencer marketing

Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.

By Kaleah Salmon • 3 min read • Tue, 16th May 2023
Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer
Unified Communications

Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer

Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.

By Imee Dequito • 2 min read • Tue, 16th May 2023
Sinclair ramps up for APAC boom with new leaders
Marketing Technologies

Sinclair ramps up for APAC boom with new leaders

Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.

By Nadine Rogers • 3 min read • Fri, 30th Sep 2022

Stories from Other Regions

Influencer Marketing stories

Dentsu Indonesia appoints Anwesh Bose as new Chief Growth Officer
Commerce

Dentsu Indonesia appoints Anwesh Bose as new Chief Growth Officer

Dentsu Indonesia welcomes Anwesh Bose onboard as its Chief Growth Officer, in a strategic move to bolster market growth and pursue new opportunities.

By Imee Dequito • 2 min read • Tue, 2nd Apr 2024
Social commerce strategies: changing the retail game plan
eCommerce

Social commerce strategies: changing the retail game plan

As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.

By Alexander Otto • 5 min read • Wed, 22nd Nov 2023
Shoppers more likely to purchase a product with influencer support
Social Media

Shoppers more likely to purchase a product with influencer support

Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

By Shannon Williams • 3 min read • Fri, 23rd Jun 2023