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Marketing strategy stories

Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last week
Netcore.ai rebrand puts AI agents at marketing core
Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • Last week

Stories from Other Regions

Marketing strategy stories

EZVIZ names Jamie Durie as Australian brand ambassador
Data Protection

EZVIZ names Jamie Durie as Australian brand ambassador

The smart home maker is betting a household name will lift trust as it expands Australian retail sales amid fierce competition and privacy concerns.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
AI & connected CRM lift adviser website form submissions
Customer Relationship Management

AI & connected CRM lift adviser website form submissions

Prospects are more often reaching advisers ready to engage, with website form submissions up 110% as connected CRM systems boosted marketing performance.

By Karen Joy Bacudo • 4 min read • Last week
Australians still trust physical mail over digital
Customer Experience

Australians still trust physical mail over digital

Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last week
The Marketing Centre bets on fractional CMO growth
Digital Transformation

The Marketing Centre bets on fractional CMO growth

Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.

By Regine Laguilles • 4 min read • Last month
Channel Factory launches AI slop detection for ads
Generative AI

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Last month
UK firms embed AI in workflows but keep human control
Data Protection

UK firms embed AI in workflows but keep human control

Most UK enterprises now see AI boosting productivity, but 78% are keeping human approval points and guardrails in place.

By Sofiah Nichole Salivio • 4 min read • Last month
Tracksuit buys Hall to boost AI brand visibility tracking
Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • Last month
Wildfire wins UK PR mandates from Anker SOLIX, Yale
Digital Transformation

Wildfire wins UK PR mandates from Anker SOLIX, Yale

The appointments broaden Wildfire's UK brief into home energy and security as brands compete for visibility in the connected home market.

By Sofiah Nichole Salivio • 4 min read • Last month
Australian marketers lag on AI maturity, study finds
Digital Transformation

Australian marketers lag on AI maturity, study finds

Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.

By Regine Laguilles • 5 min read • Last month
MOVA names Essendon AFLW stars as brand ambassadors
Smart Home

MOVA names Essendon AFLW stars as brand ambassadors

The expanded sponsorship puts Essendon's AFLW programme on more commercial footing as MOVA opens its latest robot vacuum push in Australia.

By Sean Mitchell • 4 min read • Last month
Prophet grows 309% as brands rehearse ad decisions
Software-as-a-Service

Prophet grows 309% as brands rehearse ad decisions

Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.

By Sean Mitchell • 4 min read • Last month
THG Studios takes Squashies advert to TV for first time
Social Media

THG Studios takes Squashies advert to TV for first time

TV viewers will now see Squashies in a broader push to grow awareness, as Swizzels adapts the brand's social concept for ITV1.

By Sofiah Nichole Salivio • 4 min read • Last month
UK CEOs doubt B2B marketing drives growth, survey finds
Digital Transformation

UK CEOs doubt B2B marketing drives growth, survey finds

The survey suggests marketers could face tighter budgets as boards increasingly back sales and AI over long-term demand generation.

By Sofiah Nichole Salivio • 3 min read • Last month