Marketing strategy stories
Gen Z trust creators over brands for tech decisions
Yesterday
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marketing strategy
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
DXC launches AdvisoryX to help enterprises scale AI
3 days ago
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marketing strategy
DXC launches AdvisoryX to help enterprises scale AI, as 94% struggle to move beyond pilots and build coherent business cases.
Workspace AV unveils new brand & website amid rapid growth
Last week
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marketing strategy
Workspace AV has rebranded with a new website as it expands rapidly, enhancing its presence across the UK and Europe in the AV technology sector.
UK marketers reduce agency contact as AI transforms workflows
Last week
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marketing strategy
Nearly half of UK marketers contact their agencies less than weekly as AI reshapes workflows, boosting efficiency but challenging traditional agency roles.
Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust
Last week
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marketing strategy
Ataccama names Andrea Eaton as Chief Marketing Officer to expand its data trust platform amid growing AI adoption and regulatory demands in finance and insurance.
Generative AI platforms drive surge in digital discovery & sales
Last week
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marketing strategy
Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.
Experts reveal key CX, personalisation and AI trends for 2026
Last week
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marketing strategy
Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.
Get ahead of the rush: 5 tips from your marketing partner for holiday success
Last week
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marketing strategy
Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.
Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus
Last week
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marketing strategy
Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.
Analytic Partners tops Gartner ranking for marketing analytics
Last month
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marketing strategy
Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.
Small businesses are unsubscribing from their MarTech stack - And I don’t blame them
Last month
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marketing strategy
Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.
Visibility in the age of AI: How to make your brand appear in AI search
Last month
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marketing strategy
In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.
European eCommerce marketers struggle with Black Friday personalisation
Last month
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marketing strategy
Nearly all European eCommerce marketers view personalisation as vital, yet 27% find it hard to tailor Black Friday offers amid heavy workloads.
P. Louise hits GBP £2 million in TikTok sales in just 14 hours
Last month
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marketing strategy
Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.
Marketers struggle to personalise Black Friday offers despite need
Last month
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marketing strategy
Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.
Beyond the booking: How travel brands will win customers in 2026
Last month
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marketing strategy
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
From searchable to AI-Visible: The next frontier of personal branding
Last month
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marketing strategy
AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.
Robotic Marketer launches unified marketing & project platform
Last month
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marketing strategy
Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.
Small firms turn to autonomous platforms for marketing gains
Last month
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marketing strategy
Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.
Why community-led growth will help brands In APAC win this holiday season
Last month
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marketing strategy
Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.