Olympic Games stories
Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
Alibaba Cloud's AI and live cloud platform reshaped Milano Cortina broadcasting and operations, debuting LLM tools across the Olympics.
TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.
Belluno fire brigade adopts connected gas and radiation monitors to bolster venue safety ahead of the Milan-Cortina Winter Olympics.
Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.
TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.
Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.
Alibaba Cloud will provide digital infrastructure for the 2026 Summer Youth Olympic Games in Dakar, the first Olympic event hosted in Africa.
Smart socks and GPS from Danu Sports are helping University of Queensland researchers bring lab-grade biomechanics to Brisbane's trails.
The deal gives fans a new digital ticketing system across Melbourne Park’s busiest venues, including Rod Laver Arena and AAMI Park.
Midea steps up Australian push by backing the AFC Women's Asian Cup 2026 and signing former Matildas star Lydia Williams as ambassador.
Atos wraps up its first three-year spell as UEFA men's IT partner, capping the cycle with incident-free support for Futsal EURO 2026.
Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.
Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.
Brisbane's $7bn Olympic build faces risk from a 55,000-strong construction worker shortage and outdated methods that could delay 2032 Games infrastructure.
The European TV market shows signs of stabilisation as 40-inch TV sales surge 43%, nearing break-even volumes despite continued revenue decline in 2025.
JCDecaux unveils its ASPIRE digital screen network across six prime Brisbane locations, boosting advertiser reach ahead of the 2032 Olympic Games.
Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.
Atos showcased innovative digital solutions at the Winter European Youth Olympic Festival, enhancing media engagement and fan interaction across Europe.
