Shafqat Islam stories
Optimizely training sparks surge in marketing AI agents
This month
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devops
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digital transformation
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cx
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Optimizely promotes Shafqat Islam to president amid strong growth
Wed, 7th Aug 2024
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saas
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ecm
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martech
Optimizely promotes Shafqat Islam to President, strengthening ties between product, marketing, and engineering; annual recurring revenue tops USD $400 million.
Unprepared executives face challenges with Google's cookie phase-out
Mon, 15th Jul 2024
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fintech
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martech
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financial systems
A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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data analytics
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cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.