JB Hi-Fi teams with Amperity to enhance customer data strategy

JB Hi-Fi has announced its selection of Amperity, an AI-powered Lakehouse Customer Data Platform (CDP), to bolster its first-party data strategy. The partnership seeks to enhance the retailer's ability to analyse and utilise customer data, leading to more efficient automated orchestration, intelligent segmentation, and predictive modelling.

"Amperity's CDP will help us unify and optimise the utility of our valuable first-party data whilst maintaining our commitment to privacy," said Emma Caneva, General Manager Marketing - Digital at JB Hi-Fi. "This partnership aligns perfectly with our goal of enhancing customer experiences through data-driven decision making."

The collaboration arrives as companies face challenges in effectively tracking customer identities across various channels, households, and personal details. Compounding this issue are stringent privacy regulations that limit access to device and online data. Amperity's Lakehouse architecture provides a solution through flexible features aimed at enhancing customer data operations, including identity resolution, AI-assisted tasks, pre-built data assets, and personalisation tools.

"At JB Hi-Fi, we're committed to always delivering great experiences for our customers and look at data-driven insights to help enhance our ability to do this," said Gary Siewert, Marketing & Online Director at JB Hi-Fi. "Our partnership with Amperity marks a significant step towards unifying our first-party data and building a scalable foundation for more personalised engagement that will enable us to better understand and meet the changing needs of our customers across all of our channels."

The retailer aims to leverage Amperity's capabilities to achieve a comprehensive view of its customers, integrating both online and offline data points. This unified approach is expected to improve data quality and facilitate personalised customer engagements at scale.

"The customer data landscape is evolving rapidly," stated Billy Loizou, Area Vice President, APAC at Amperity. "Many retailers have struggled with fragmented data, limiting their strategic potential. Our partnership with JB Hi-Fi addresses this challenge head-on. Amperity's composable solution streamlines data management, empowering JB Hi-Fi to focus on innovation rather than data wrangling."

JB Hi-Fi is committed to building a high-quality data foundation that can be utilised across its technology stack. The collaboration with Amperity marks a significant step in this direction, providing the company with advanced tools to understand customer needs better and deliver enriched customer experiences.