Advertising Technologies (Adtech) Stories - Page 42

Kiwi Stories

Advertising Technologies (Adtech) stories

Trade Me beats profit forecast

Kiwi online trading company reports maiden full-year profit, with long-term targets also on track thanks to increase in mobile phone trading.

By Staff Writer • 2 min read • Wed, 22nd Aug 2012

Marketing Technologies

Online agency sells $13m of property in 9 months

In just nine months, online real estate agency 200 Square has sold NZD $13 million worth of property, revolutionising the industry with its innovative platform.

By Staff Writer • 2 min read • Fri, 13th Apr 2012

Marketing Technologies

Mobile ads have 'enormous potential'

A PwC report for IABNZ reveals New Zealand's mobile ad spend at NZD $632,092 in 2011, 0.18% of total online ad spend, with massive growth potential.

By Staff Writer • 2 min read • Wed, 15th Feb 2012

Marketing Technologies

Online ad spend continues to grow

NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.

By Staff Writer • 2 min read • Tue, 29th Nov 2011

EduTech

Seven tips for marketing your small business

You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.

By Staff Writer • 3 min read • Thu, 10th Nov 2011

Marketing Technologies

Online advertising picking up pace

New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.

By Staff Writer • 1 min read • Tue, 23rd Aug 2011

Global Stories

Advertising Technologies (Adtech) stories

Marketing Technologies

Google moves threaten independent legal counsel

Google's new ad policy bans a multi-national legal firm from promoting their services, suggesting people don't need legal counsel, sparking industry debate.

By Staff Writer • 2 min read • Fri, 12th Oct 2012

Marketing Technologies

Android App of the Week - The Rock FM

The Rock FM has launched its own Android app, offering live streaming, music news, and endless funny content—perfect for fans on the go.

By Staff Writer • 2 min read • Thu, 11th Oct 2012

Marketing Technologies

Facebook searching for Google war

Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.

By Staff Writer • 2 min read • Mon, 17th Sep 2012

Unified Communications

NZ's mobile ad spending increases

Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.

By Staff Writer • 2 min read • Mon, 27th Aug 2012

Marketing Technologies

Ads on mobile devices are the least trusted by consumers: Nielsen

Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.

By Staff Writer • 2 min read • Thu, 12th Apr 2012

Marketing Technologies

Bus stop ad can only be seen by girls

Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.

By Staff Writer • 1 min read • Wed, 22nd Feb 2012

Marketing Technologies

News publishers not matching ads to readers

In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.

By Staff Writer • 2 min read • Tue, 14th Feb 2012