IT Brief New Zealand - Technology news for CIOs & IT decision-makers

Customer Loyalty stories - Page 3

Stressed digital marketer ai referrals vs falling traffic analytics

AI referrals surge as web traffic falls & costs rise

Fri, 13th Feb 2026
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data analytics
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cx
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martech
AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.
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Five insurance payment trends shaping Australia and New Zealand

Fri, 13th Feb 2026
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crypto
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cx
Rising claims, digital demands and real-time payments are reshaping how insurers across Australia and New Zealand collect and pay out.
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Wesfarmers, Microsoft deepen AI & cloud retail pact

Fri, 13th Feb 2026
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data analytics
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digital transformation
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cx
Wesfarmers is deepening its AI and cloud pact with Microsoft to roll out Copilot tools, agents and data platforms across its retail brands.
Aus nz cafe owners glued to screens poor inperson service scene

Optimistic trans-Tasman SMEs face widening service gap

Thu, 12th Feb 2026
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digital transformation
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cx
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martech
Trans-Tasman small firms are upbeat and boosting tech and marketing, yet consumers report patchy service and missing digital basics.
Richard eglon

Nebula links partner rewards to ESG outcomes at renewal

Tue, 10th Feb 2026
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cx
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martech
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partner programmes
Nebula launches an Impact Rewards scheme that ties partner renewal perks to carbon credits, social housing upgrades and service governance.
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Exclusive: How email still reigns supreme for small business marketing

Tue, 10th Feb 2026
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cx
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martech
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personalisation
Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.
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How Data Quality in Retail Powers Business Outcomes in 2026

Tue, 10th Feb 2026
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data protection
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data analytics
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digital transformation
In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.
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Technology and the Shift in Managing 'Personalised Offers'

Mon, 9th Feb 2026
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data analytics
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cx
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martech
Retailers are racing from blunt discounts to AI-driven one-to-one offers, promising sharper margins and loyalty in APAC's crowded market.
Asia pacific loyalty dashboard mobile analytics customer engagement

Asia Pacific Loyalty Awards 2026 finalists revealed

Thu, 5th Feb 2026
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data analytics
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digital transformation
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cx
Asia Pacific Loyalty Awards 2026 unveils record finalist line-up as brands double down on retention, data and personalised engagement.
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Qualtrics names Jason Maynard CEO to drive AI growth

Wed, 4th Feb 2026
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saas
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data analytics
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digital transformation
Qualtrics appoints Oracle veteran Jason Maynard as CEO to spearhead AI expansion and steer its pending USD $6.75 billion Press Ganey deal.
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How address validation transforms Shopify deliveries

Wed, 4th Feb 2026
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cx
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martech
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commerce systems
Address validation on Shopify cuts failed deliveries, trims shipping costs and boosts loyalty by ensuring accurate, standardised customer data.
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Qualtrics names Jason Maynard CEO to drive AI growth

Wed, 4th Feb 2026
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data analytics
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digital transformation
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cx
Qualtrics appoints former Oracle executive Jason Maynard as CEO to spearhead AI-driven growth and a USD $6.75 billion Press Ganey deal.
Nancy smith

Analytic Partners named Forrester Wave Leader for 2026

Fri, 30th Jan 2026
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cx
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martech
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partner programmes
Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.
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Exposing the risks of customer churn using a connected graph

Wed, 28th Jan 2026
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crm
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uc
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data analytics
Australian firms are using connected graphs to uncover hidden churn risks, predicting departures earlier and sharpening loyalty strategies.
Singapore mall interior shoppers smartphones loyalty rewards

Metro Singapore partners Eagle Eye on loyalty revamp

Wed, 28th Jan 2026
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digital transformation
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cx
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martech
Metro Singapore taps Eagle Eye to power its Treasured by Metro loyalty revamp, adding personalised, omnichannel rewards and promotions.
Global fintech payments globe malaysia focus cross border transfers

Wise tips five trends reshaping cross-border payments

Tue, 20th Jan 2026
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digital transformation
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fintech
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cx
Wise forecasts five shifts to speed up cross-border payments by 2026, as new rules, tech links and customer demands reshape the market.
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Revolut launches RevPoints rewards scheme in New Zealand

Thu, 15th Jan 2026
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gaming
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crypto
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fintech
Revolut launches RevPoints in New Zealand, offering uncapped rewards on everyday spending redeemable for travel, airline miles and gift cards.
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Google unveils AI shopping protocol & brand agents

Thu, 15th Jan 2026
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cx
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martech
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commerce systems
Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.
Asia pacific call center ai control room transparency dashboards

Zendesk flags APAC demand for transparent, smarter AI CX

Tue, 13th Jan 2026
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data analytics
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digital transformation
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cx
Zendesk warns APAC brands that rising CX expectations demand transparent, context-rich AI that resolves issues instantly or risks churn.
Ai data silhouette rearranging cluttered ecommerce ads page

AI agents to reshape retail, squeeze SaaS & ad spend

Tue, 13th Jan 2026
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cx
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martech
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partner programmes
AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.