Nexxen stories
Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.
Advertisers can now buy prominent TV home screen slots programmatically in four Asia-Pacific markets as streaming shifts viewing habits and ad budgets.
Traders will gain automated checks and campaign recommendations as the platform extends AI across planning, activation and reporting.
Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.
Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.
In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.
Nexxen boosts its Australian TV Intelligence with data from 1.9m VIDAA smart TVs, enhancing ad targeting via AI-powered insights on linear and streaming TV.
AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.
Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.
Women are entering tech in force, but stubborn bias and weak support for carers still block their rise to the executive suite.
Women in tech say diversity fuels innovation, urging leaders to build clear pathways into leadership and make success visibly attainable.
Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.
Southeast Asia's ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.
A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.
