The Ultimate Guide to Personalisation
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Kiwi Personalisation News
Regional stories with direct local relevance
AI search answers vary widely across major platforms
A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.
Accenture Song finds Kiwi brands still failing promises
A new survey suggests customer frustration is nudging more New Zealand shoppers towards AI tools, even as brands struggle to rebuild trust.
IKEA New Zealand launches rewards for Family members
The new scheme rewards shopping and app use, as IKEA New Zealand seeks to deepen loyalty in one of its fastest-growing markets.
Revolut partners OpenAI to add ChatGPT Go to plans
Millions of Revolut customers will get OpenAI's ChatGPT Go free for up to a year, as the fintech bundles AI into its paid plans.
Dentsu Aotearoa launches technology practice with Knox
The new unit aims to help New Zealand clients adopt AI and emerging tools more directly across media, production and customer experience.
Smart Planner picks Queenstown for tourism AI pilot
The resort town's tourism pressures will be used to test whether AI can improve trip planning while easing strain on local infrastructure.
Analyst Insights
Research and market analysis connected to Personalisation
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Featured News
Archaic payment processes costing SMEs time and money
Australian SMEs are missing working capital gains as manual invoicing and EFTs leave payments slower and less secure.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Reviews
Expert Columns
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Your marketing problem isn't data overload, it's inaction
Interviews
Interviews and video coverage from the network
Recent Personalisation News
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New Zealand Rugby launches All Blacks fan platform
Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.
Visa expands agentic commerce testing with NZ banks
Four of New Zealand’s biggest lenders are testing AI-driven payments as Visa moves to safeguard shopping across merchants and platforms.
Google adds restaurant bookings to AI Mode in Search
Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.
2degrees launches Ring Ring to nudge Kiwis to call
Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
YouTube Recap brings annual viewing summaries to NZ
YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.
New Zealand climbs global digital ranking but equity lags
New Zealand rises to third in Adobe's 2024 Digital Government Index with gains in service and performance, but digital equity still needs urgent improvement.
Royal NZ College partners with Tribal for new LMS system
The Royal New Zealand College of General Practitioners has partnered with Tribal Group to implement a new learner management system aimed at enhancing education efficiency.
Kiwis sceptical of AI in local businesses, reports Qualtrics
Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.
Enhancing customer loyalty: Key advantage for mid-size retailers
Mid-size retailers can boost customer retention and long-term growth through innovative, secure loyalty programs, according to Loyalty Now CEO Anurag Vasisth.
Working smarter not harder: Four ways AI can support your business
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
World Cloud Security Day a good reminder for Kiwi business
For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.
Can an AI trick you into trusting it?
Self-disclosure may make chatbots seem more trustworthy, but researchers warn AI can still mislead users with wrong answers and bias.
Future State 2023: What eCommerce could be like in 20 years
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.
Why we need to talk about facial recognition
Retail use of facial recognition is raising privacy concerns as New Zealand weighs whether its laws can keep pace with AI.
Three ways to make your project’s kitchen stand out
Builders can win buyers by balancing style, function and efficiency in kitchens, as appliance choices help projects stand out in a tight market.
Village Roadshow Selects Sitecore CMS as the Foundation for its Online Marketing Strategy
Village Roadshow has chosen Sitecore CMS to develop a personalised and targeted online marketing strategy for its diverse entertainment ventures.
Ui Ai launches Amica digital employee for customer service
Businesses facing staffing pressures may use Ui Ai's Amica to handle customer queries, orders and leads around the clock.
Holiday shoppers turn to AI & cashback as inflation bites
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.
Bloomberg brings ASKB AI to mobile with cross-device sync
Cross-device continuity should help investors keep ASKB queries going on the move, with the same context and personalisation on mobile.